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Medford
in 1930 MEDFORD and the Rogue
River Valley
Situated near the southern boundary of the state of Oregon,
approximately halfway between Portland and San Francisco, on the main
line (the Siskiyou) of
the Southern Pacific railroad, on the Pacific Highway, on the main
airway of the
Pacific Coast and about 50 miles inland from the Pacific Ocean, lies
the fertile and
beautiful Rogue River Valley and the city of Medford. At an altitude of
approximately 1500
feet and possessed of a climate seldom equaled and never excelled, the
Valley of the Rogue
is a spot where Mother Nature unrestrainedly showered the choicest of
her
bounties.
The advantages and opportunities of this region are manifold--too extensive to permit of elaboration in this short article. They are merely mentioned in passing. This valley is blessed with a mild and equable climate throughout the entire year. The winters are mild, with snow an unusual occurrence. The summers are warm, but there is always a cooling breeze in the evening, and the forest-clad mountains, with their scenic wonders, and the beaches of the Pacific are but a short distance away. Blizzards, tornadoes and other violent storms and conditions are unknown. The soil of the valley is of such remarkable fertility as to almost surpass belief. The Rogue is, in its upper reaches, a wild and turbulent stream fed by the never-ending snows of the Cascades, and its environs there form a veritable sportsman's paradise, with fishing and hunting in abundance. It carries water sufficient for an inexhaustible source of power and ample to irrigate an empire. Located in the very heart of this beautiful valley is the thriving and prosperous city of Medford. Those who selected the original townsite chose wisely, for every natural condition favors the building of a great city. Medford is the center of the fruit industry of Southern Oregon, and the surrounding territory contains large stands of white pine and fir timber. The hills and mountains surrounding the valley are rich in gold, copper, iron, tin, chrome and many other minerals with coal available in the foothills. There is here the only known deposit of ganister silica in America except one in the East and also the only known large deposit of high-grade lime on the Pacific Coast, except one. From a scenic standpoint Medford occupies the center of the stage. It is the natural gateway to the world-famous Crater Lake, which is only 75 miles from the city. Also tributary to Medford are Diamond Lake and Lake of the Woods, both of which are ideal for fishing and summer camping. By way of Grants Pass and the Redwood Highway one may easily reach the Oregon Caves, the greatest of their kind in the world. One may drive in any direction from the city and, within a few minutes, find many beauty spots that will be a delight to the eye. In the past 10 years the population of Medford has increased from about 5500 to about 13,000, an increase of over 225%. The population of Jackson County has increased 65%. This remarkable growth has not been of the "boom" order but was a steady, substantial development. Irrigation has increased from a small acreage to over 35,000 acres and is divided into five districts covering nearly every section of the valley. This has not only increased the acreage of fruit and production but improved the quality. It also greatly increased the growing of alfalfa, grains, vegetables, berries, melons, etc., which in turn increased stock raising, dairying and poultry raising and brought canneries, fruit packing and cold storage plants. Increase in pear production alone was from 842 cars shipped in 1919 to 3666 cars in 1929. Lumber shipment increased from a few cars to over 4000 in the past year, while cannery products were 225 cars, box shooks 875 cars and cement 1200 cars. There were also many cars of other products. The total value of all products from Medford in 1929 was approximately $12,250,000. Building permits have gradually increased, from year to year, and reached the maximum in 1929. Post office receipts increased from $34,595 in 1919 to $91,924 in 1929. The first four months in 1930 showed continued gains. Bank deposits in 1929 were $7,157,956, a steady gain from year to year. The percentage of gain in deposits in Medford banks for the year 1929 over 1928 was the greatest in 10 of the largest cities in Oregon. The school population made a remarkable growth in the 10-year period and in 1929 totaled 2500 children registered, with 800 in the high school. A new, modern high school was built a few years ago, and the city is now faced with the necessity of erecting another high school building and more grade schools. One million dollars were spent four years ago to bring absolutely pure mountain water 35 miles for Medford's municipal water system, and the city now has "a mountain spring in every home." In this period the Owen-Oregon Lumber Company constructed its new plant, one of the most modern in the state. It has a capacity of 250,000 feet every eight hours and, during the past two years, operated two shifts a day most of the time. It has a million-dollar annual payroll. The Timber Products Company is the second largest in Medford and is a big shipper of box shook to California and other states. The California Oregon Power Company and the Mountain States Power Company have their home offices in Medford and employ from 160 to 200 people. The former company has constructed a six-million-dollar hydroelectric plant on its system near Medford during the past five years. Allied Industries Inc. has its home office in Medford and are beginning the erection of the first modern byproduct and mineral reduction plant on the Pacific Coast, and opening up large coal deposits at the eastern edge of the city. Their iron ore, ganister and copper properties have been surveyed, opened and tested and will be developed in the near future. There are two planing mills and a cabinet factory in the city as well as several other manufacturing establishments of sizable proportions of which this limited space will not permit description. Medford was one of the first cities on the Coast to become "air-minded." It had the first airport in Oregon, the first airmail station and the first aerological weather bureau. The people became air-conscious two years ago and recently completed a $120,000 class "A" airport, one of the best on the coast. Medford is on the main airway of the coast and is a regular stop for airmail, passenger and express air lines. Medford, owing to its strategic location, was recently selected as district headquarters by the Standard Oil Company and is now its distribution center for Southern Oregon and Northern California. During this 10-year period three new modern churches, two theaters, many new business structures, two hotels, a city hall, hundreds of residences and several new fruit packing and cold storage plants have been erected in the city. Medford was made the county seat of Jackson County three years ago, and the county court is now preparing to erect a new court house to cost $300,000 or more. The county has the money on hand to pay for it. No region is richer in soil, climate, resources, landscape, people, background and all the other elements to make for advancement, prosperity, culture and progress. Truly, "This Is a
Great Country"
Medford
Printing Co., 1930-1931
Medford City Directory
Interesting Information About Medford
Medford Mail Tribune, January 27, 1930, page 8MEDFORD is situated in the center of the Rogue River Valley, famous the
world over for pears. A variety of products is grown on farms surrounding Medford.
MEDFORD is on the Pacific Highway, the longest stretch of paved road in the world, reaching from Canada to Mexico. MEDFORD is the gateway to Crater Lake National Park, an excellent road extending from this city to the famous scenic attraction. MEDFORD is the center of Jackson County and the location of the Owen-Oregon Lumber Company, a mill having an annual capacity of 100,000,000 board feet. MEDFORD is on the main line of the Southern Pacific railroad. A 40-mile standard-gauge line extends from this city to the Butte Falls timber section, and Medford owns a railroad from this city to the forests of the Jacksonville country. MEDFORD has a population of 13,400, increased 1,240 since 1920. MEDFORD's elevation is 1368 feet. MEDFORD now has the district offices of the Standard Oil Company, with that company using this city as the center of activities for a vast territory. MEDFORD has completed a Class A airport at a cost in excess of $120,000. MEDFORD's building permits during 1929 were $656,430. MEDFORD has one of the largest cold storage plants in the West. MEDFORD's fruit crop brought over $6,000,000 to the Rogue River Valley during 1929. MEDFORD is the gateway to Crater Lake National Park. Nearly 130,000 people visited the park during the past tourist season. MEDFORD 's broadcasting station, KMED, gives more sports broadcasts each year than any other Coast station. MEDFORD has new homes, erected during 1929, in excess of a half-million dollars valuation. MEDFORD has a successfully operating Community Chest. MEDFORD has 3340 telephones. MEDFORD bank deposits exceed $6,000,000 annually. MEDFORD has 3674 school students, 810 in the high school and 500 in junior high school. MEDFORD has a civic center council. MEDFORD has a water system costing $975,000 for piping ice-cold water from giant mountain springs to this city. MEDFORD's postal receipts gained 5% during 1929, reaching a total of approximately $92,000. MEDFORD's efficient fire department has a record of reducing fire losses to $12,173 for 1929. MEDFORD has a new packing plant costing $200,000 and another costing $25,000 erected during 1929. MEDFORD shipped $12,250,000 worth of products during the past year. MEDFORD shipped 4,000 carloads of lumber last year. MEDFORD is the county seat of Jackson County. MEDFORD's first mayor was J. S. Howard; A. W. Pipes now holds that office. MEDFORD has an armory building with a National Guard company and headquarters company. MEDFORD has a large, modern iron foundry. MEDFORD is the location of the Jackson County library. MEDFORD is the location of the home offices of the California Oregon Power Company, affiliated with the Byllesby Corporation. MEDFORD is but 45 miles distant from Oregon's largest hydroelectric power plant, Copco No. 2. MEDFORD has a new aviation school in operation. MEDFORD has an airways radio station which broadcasts weather data to airplanes. KCX are the call letters. MEDFORD has four grammar schools, a junior high school, an academy, a new high school, a business college and a kindergarten. MEDFORD is the music center of Southern Oregon and boasts of several studios. MEDFORD and Rogue River Valley pears may be found in the principal markets of the world. MEDFORD has a modern vegetable, fruit and meat canning plant. MEDFORD is the location of the Jackson County fair grounds. MEDFORD's branch factory of the Knight Packing Company manufactures Rogue River catsup, famous the country over. MEDFORD has 1800 acres within the city limits. MEDFORD has an active Chamber of Commerce, assisted by service clubs. MEDFORD is one of the best-paved cities for its size in the United States, having 22 miles of pavement and 40 miles of cement sidewalks. MEDFORD has, during the summer months, approximately 5000 tourist visitors daily. MEDFORD has an aggressive Realty Board, affiliated with the National Board of Realtors. MEDFORD has within its city limits four of the finest privately owned auto camps in the West. MEDFORD has two strictly modern hospitals and is the medical center of Southern Oregon. MEDFORD has 18 churches and 16 fraternal organizations. MEDFORD is the home of a modern granite works and a large concern specializing in sand, gravel, tile, brick and building materials. MEDFORD has the distinction of being one of Oregon's best lighted cities. MEDFORD is the headquarters for seven wholesale oil companies. MEDFORD has many clubs, including a Rotary, Kiwanis, Crater and Lions club. MEDFORD has two daily and one weekly newspapers. MEDFORD has two sash and door plants and a cabinet works with substantial payrolls. MEDFORD is a city in which very few foreigners live. MEDFORD is near the Jackson County fair grounds, representing an investment of $110,000. MEDFORD is the headquarters of the Crater Lake National Park; $150,000 is spent annually in the Crater Lake National Forest for general maintenance and fire control. MEDFORD is a distributing center of the Southern Oregon country and is the home of numerous wholesale concerns. MEDFORD has an excellent system of highways radiating in every direction. MEDFORD is the center of Jackson County, is surrounded by 772,000 acres of virgin forests, or approximately 22,000,000,000 feet of merchantable timber. MEDFORD has five modern hotels, and many rooming houses. MEDFORD is surrounded by 2142 farms with 477,826 acres. MEDFORD has a modern dehydrating plant. MEDFORD has a free employment bureau. MEDFORD's annual rainfall is 17.52 inches. MEDFORD has, surrounding her, 55,000 acres of land suitable for irrigation, 40,000 acres of which are already under ditch. MEDFORD has a trading area with a population of 45,000. MEDFORD has a box factory and mill which employs many men throughout the year. MEDFORD has modern candy factories. MEDFORD has one of Oregon's finest 18-hole golf courses on which the country's best golfers have played. MEDFORD has four modern theaters, three with talking-picture equipment, and another fine theater is now under construction. MEDFORD will soon have a fine county courthouse building. MEDFORD has several modern hotels, one six stories in height. MEDFORD is now the district headquarters for Procter & Gamble. MEDFORD's post office has a staff of 34 people. MEDFORD shipped over 300,000 boxes of apples bringing over $611,000 during 1929. MEDFORD will have a Copco substation which will cost $200,000 to be erected during 1930. MEDFORD has a farmers' exchange cooperative, operating for the benefit of farmers and orchardists. FORMER EDITOR OF THE REAPER
We do not
think that the following letter needs any preamble or its writer any
introduction to Sevier County people. A. B. Williams, some 25 years
ago, was publisher of The
Reaper, and he now writes:WRITES FROM MEDFORD, ORE ---- A. B. Williams Sends Greetings to His Many Friends Here ---- Medford,
Oregon,
Editor, Reaper:February, 1930. I am tempted to enter upon a sketch of this little city and the Rogue River Valley, but, as an enthusiast, I would, unless I guard myself carefully, intrude unduly perhaps upon your space. I will endeavor to be brief. Medford is a city now of about 13,000 population, a pretty and prosperous municipality. It is supported by an extensive agricultural, horticultural, lumbering and mining section. Some of the finest fruits known, especially pears, are grown here. The income from fruits last year was around $5,000,000. Medford is the youngest and now the largest town in this (Jackson) county. Five miles from here is historic old Jacksonville, the third oldest town in Oregon, a survival of the days of the Rogue River gold boom. The main valley is about 25 miles each way from foothill to foothill, but there are numerous smaller valleys on all sides, out of sight until one suddenly emerges into them through a creek or river canyon or ravine. All is surrounded by a dense mass of big and little timber--pine, sugar pine, cedar, hemlock, laurel, oak and other varieties, and, with numerous streams, afford many delightful places for an outing, fishing or hunting. This county has one of the artistic and scenic wonders of the world, Crater Lake, a body of water some 2,000 feet deep in the mouth of a mammoth extinct volcano. Then there is the almost matchless Rogue River, heading near Crater Lake, and winding through rugged mountains to the ocean. The climate is quite attractive. We have some very light moisture fall, considering this is in Oregon. The average seasonal rainfall is 15 to 16 inches; but the last three years it has not been to extend 12 inches. We have seen two real snowfalls in the 21 years we have lived here and only two winters that we have had zero weather, this winter one of them. The elevation of the valley is from 1,2000 to 1,500 feet, and that accounts for the moderate weather. I might go on at length with a more full description of this city and valley, but as I have already encroached on a reasonable amount of space, I will subside by wishing one and all of our friends a successful and prosperous year and hoping you may all enjoy many blessings. A.
B. WILLIAMS
Excerpt, Richfield [Utah] Reaper, February
20, 1930, page 5A TWELVE-MILLION CITY
In
the past ten years the population of Medford increased from 5756 to
11,095. It was an increase of 5339, or 92.7 percent. The population of
Jackson County increased 65 percent.
This remarkable growth was not of the jazz or boom order, but a steady, substantial development. As told The Journal by S. Sumpter Smith, who, as one of the owners of the Medford Mail Tribune has been a part of this development, following are some of the reasons for a 92.7 [percent] growth in Medford in the last census period: First and foremost was the increase in irrigation from only a small acreage to over 35,000 acres, divided into five districts covering nearly every section of the valley. This not only increased the acreage of fruit, and production, but improved the quality. It also greatly increased the growing of alfalfa, grains, vegetables, berries, melons, etc., which in turn increased stock raising, dairying and poultry raising and brought in canneries, fruit packing and cold storage plants. The increase in pear production alone was from 842 cars shipped in 1919 to 3666 cars in 1929. In lumber the shipment increased from a few cars to over 4000 the past year, while cannery products were 225 cars, box shook 875 cars, and cement from the Gold Hill plant 1200 cars. There were also many cars of other products. The total value of all products shipped from Medford in 1929, at a conservative estimate, was $12,250,000. Building permits have gradually increased from year to year and reached the maximum in 1929. Post office receipts increased from $34,595 in 1919 to $91,924 in 1929. The first four months in 1930 showed continued gains. Bank deposits in 1929 in four banks in Medford were $7,157,956.08, a steady gain from year to year. The percentage of gain in deposits in the Medford banks for the year 1929 over 1928 was the greatest in 10 of the largest cities in Oregon. The school population made a remarkable growth during the 10-year period and in 1929 totaled 2500 school children registered, with 800 in the high school. A new modern high school was built a few years ago, and Medford now faces the erection of another high school building and one or two grade schools. One million dollars was spent four years ago to bring absolutely pure mountain water 35 miles for Medford's municipal water plant, and the city now has "a mountain spring in every home." In the period the Owen-Oregon Lumber Company constructed its new plant, which is one of the most modern in the state. It has a capacity of 250,000 feet every eight hours, and during the past two years operated two shifts a day most of the time. It has a million-dollar annual payroll. The Timber Products Company is the second largest in Medford and is a big shipper of box shook to California and other states. There are two planing mills and a cabinet factory in the city. The California-Oregon Power Company and the Mountain States Power Company have their home offices in Medford, employing from 150 to 200 people. The former company has constructed a six-million-dollar hydroelectric plant on its system near Medford during the past five years. Medford is the home of several wholesale houses and branch houses for autos, tires and auto accessories, and many traveling men make it their headquarters. Medford was one of the first cities on the coast to be "air-minded." It had the first airport in Oregon, the first airmail station, and the first aerological weather bureau. The people became air-conscious two years ago and recently completed a $150,000 Class A airport, one of the best on the coast. Medford is on the main airway of the coast and is a regular stop for airmail, passenger and express air lines. The tourists visiting Medford have increased yearly, attracted by Crater Lake and many other lakes and by the wonderful fishing and hunting. Several California millionaires have purchased tracts along the Rogue River and have built beautiful summer homes. Medford, owing to its strategic location, was recently selected as district headquarters by the Standard Oil Company and is now its distribution center for Southern Oregon and Northern California. During this 10-year period three new modern churches, two theaters, many business structures, two hotels, a city hall, thousands of residences and several new fruit packing and cold storage plants have been erected in Medford. Medford was made the county seat of Jackson County three years ago, and the county court is now preparing to erect a new courthouse to cost with equipment $300,000 or more. The county has the money on hand to pay the cost. Keep your eye on Medford and Jackson County. No region is richer in soil, climate, resources, landscape, people, background and all the other elements that make for advancement, prosperity, culture and progress. B. F. Irvine, Portland Journal, June 12, 1930 Reprinted in the Medford Mail Tribune on June 13. A Twelve Million City
(Portland Journal)
One of the prime factors in the remarkable growth of Medford from 5756
in 1920 to 11,095 in 1930, an increase of 92.7 percent, is the great
fruit industry of the Rogue River Valley. Soil, climate, irrigation
facilities and all other conditions are peculiarly favorable to fruit
culture. Led by the Southern Oregon Experiment Station, with F. C.
Reimer, an accomplished scientist, at its head, the Medford orchardists
are progressive, advanced and always searching for the best, and the
results appear in the marvelous growth of the fruit industry in the
valley.Although the Medford district produced in 1929 one of the largest crops of pears in its history and received the highest prices paid for several years, the crop for 1930 promises to exceed that of last year by 10 to 15 percent, and while the prices will probably not be as large as last year's, owing to other sections of the country having larger crops, it is predicted by those in a position to know that the financial return will equal if not exceed that of 1929. Three thousand six hundred and sixty-six cars of pears shipped from Medford in 1929 brought more than $6,000,000, and this year's crop is estimated at over 4,000 cars, The estimate for apples and other fruits to be shipped this year is 750 to 800 cars. Some idea of the importance of the fruit industry to the Rogue River Valley can be gained from the fact that during the peak season of pear shipping over 5,000 people are employed in connection with the industry, and the payroll is over $200,000 a month. There are 21 fruit packing and exporting firms in Medford, 43 fruit storage houses and five modern cold storage plants with a capacity of 800 cars. There are two large ice plants, one with the largest ice storage in Oregon, used for icing the refrigerator cars in which the fruit is shipped. Two canneries are located in the county, packing 100,000 cases of fruit and vegetables yearly. There is also a catsup factory in Medford. In the center of a picturesque landscape, with the Cascade and Siskiyou and Coast Range mountains in the distance and abounding in all the beauties and advantages of prodigal nature, Medford town is one of Oregon's prize cities. The artist's conception of Medford's civic center in 25 or 30 years as provided in the plan. The Medford city plan, as worked out by Mr. Crane in conjunction with the Planning Commission and engineers, was exhibited at the National Conference on City Planning held at Denver June 23-26, and attracted favorable comment. Voters of Jackson County have determined upon the location of the courthouse as shown in the sketch. Several of the buildings shown in the eventual grouping, particularly the courthouse, city hall and library, are in prospect within the next few years. Realization of the completed plan is expected to be a matter of twenty-five or thirty years. An Alert Northwest City Plans for its Development BY JACOB L. CRANE, JR. City Planner, Chicago, Consultant to the Planning Commission, Medford, Oregon
Medford,
Oregon, beautifully situated in the Rogue River Valley, surrounded by
orchards and mountains, is a city of 15,000, but it has already
achieved important things in its development, and it has a sound future
program under the guidance of city planning. Medford ships out from
4000 to 5000 carloads of pears each year; it has a large sawmill
industry, and is developing copper. It is also the center of an
enormous tourist and fishing business, and it is an important trading
and distribution point for a large territory.
Water Supply: While many other towns along the Pacific coast have puzzled over lack of a good water supply, Medford boldly set out to fulfill this public necessity. It went back thirty-one miles into the Cascade Mountains and brought down the water from a mountain spring. This water is soft, pure, clear and cold, and is abundant enough to supply a city many times the present size of Medford. Airport: Another illustration of Medford's progressiveness is its airport. Not content to be just within the standards, Medford, after passing the necessary bond issue, purchased more than twice the United States Department of Commerce standard required area, all within a few months of the initial suggestion that an airport should be built. This airport now has an excellent, permanent combination hangar, administration quarters, restaurant and service facilities. There is a 3,000-foot runway which has been under-drained and graded, and which may be extended to a length of 4,300 feet. There are secondary runways planned, but the prevailing winds are almost always along the line of the main runway. Because of the initiative, foresight and forethought put into this venture, Medford has now been placed on the official air mail route along the Pacific coast, the only stop between San Francisco and Portland; is a station on three commercial air lines; and it has an active local air transport business. If, as seems probable, airplanes are going to revolutionize the transportation field, Medford is in a fair way to become the leading town in its entire territory. City Planning: Because of sensible early layout, Medford now has only a comparatively few serious and difficult planning problems confronting it. The new city plan now in actual operation covers the usual ground of zoning, street and highway planning, railroad grade separations, parks and school sites, and a civic center, and it has strong public support behind it. Credit must be given here to the Planning Commission, the City Council, the City Engineer, the Building Commissioner, and the civic organizations which have taken hold of city planning with the same initiative and forceful open-mindedness as they have handled the airport and water supply problems. There are several unusual and interesting features about the city planning project. To further accentuate the beautiful setting of the town, a scenic parkway is already partly developed and in the process of full development, completely encircling the city along the foothills of the mountains, passing through orchard land and overlooking the whole valley and city. Another parkway along Bear Creek is also proposed and the first unit is now in process of acquisition. A beautiful cone-shaped mountain called Roxy Ann, immediately east of the city, rises to an elevation of 2500 feet above that of the town. This mountain is in the process of acquisition for a city and state park and will be one of the most spectacular park projects in the country, regardless of the city's size. In collaboration the School Board and the City have established an adequate and excellently distributed system of adequate and excellently distributed system of combination school sites and playgrounds, as well as several separate playgrounds. It is the writer's experience that very few towns are so well fixed on this score. Most cities are prone to overlook the importance of an adequate school site and playground system in advance of building development. Medford is also planning an outstanding civic center: a central park-plaza surrounded by a new courthouse, a city new hall, a library, a museum, civic organization building, a hotel, churches, and some business structures. This will be a rare and handsome arrangement, and quite unusual for a town the size of Medford. Western City magazine, August, 1930, page 10 Brief History of Old-Time Medford Firms Given
"Time erases everything but memories." It is the Medford of years
ago that lives in the memories of the few old-timers who still remember
two and three decades back when buggies and bustles were in vogue. Old
Father Time with sure, yet unhurried, hands has wiped out nearly all of
the old landmarks that have become obstructions in the path of progress.The reminiscent old-timer, however, will easily recall, and not without a few tender thoughts of the "good old days," the Medford of twenty and thirty years ago. Behind the curtain of years is a vivid picture of Main Street, muddy and soggy with the rain of early spring and late fall, which gripped the wheels of buggies and the sturdy hoofs of horses like Tanglefoot grips the unsuspecting fly. The hitching rack was the center of many friendly gatherings and heated political debates. "Would McKinley be elected," and "What was Garfield's stand on the tariff?" In the saloons, which were the popular rendezvous for many Medfordites of 20 or more years ago, and on the old Nash Hotel corner the Spanish-American War was fought with many a verbal skirmish and bombardment from sturdy-lunged soapbox orators. Indians from the Fort Klamath country came to Medford to buy their supplies and tarry in Medford on their way to‘'Huckleberry Mountain," lending color to the Medford of those days. Horse races down Medford's Main Street were not uncommon events while the cattle rustler, long since deposed by today's bootlegger, keep the sheriff and posse in the saddle. A few Medford men, now in active business circles of this city, were serving Rogue River Valley people back in those colorful days. Many of their old patrons have passed on, old buildings and landmarks have been razed, the city has progressed. A glance, however, at these old-timers will show that they, too, have progressed with the Southern Oregon country. Among them may be found some of Medford's most active and progressive citizens who have themselves been responsible for much of the development of Medford and the Rogue River Valley. Medford people have a warm spot in their hearts for these old-timers who, through thick and thin, through booms and depressions, have attained such respected and envied places in the civic and business circles of this city. Hubbard Bros.
Hubbard
Bros. have the distinction of being the oldest concern in the city. The
business was started early in 1884 by F. Hubbard, Sr., when Medford
was a "wee infant." In September 1885 Mrs. Hubbard and children came
west and joined their father. Four years later the store was completely
destroyed by fire. In those days about every other store had pasteboard
buckets hanging on their porches for fire protection. In the excitement
someone took a stick to knock those buckets down, so they could be
used, but the stick was too sharp and he jabbed holes in nearly every
one, making them useless.In 1892 the firm name was changed to Hubbard Bros. Alexis and A. C. Hubbard took over the business. Alexis sold to another brother, Fort, in 1895, and he in turn sold his interest to A. C. in 1925. In 1929 the business was incorporated under the same name, Hubbard Brothers, A. C. taking his sons Roland and Chester into the corporation. When the company first opened for business wagons sold at $95 that would now cost $200. Buggies ranged in price from $60 to $150, but now they can't even get buggies! Before they added tractors in 1915 everything was horse-drawn and farm implements were the biggest part of their business. They now carry hardware, implements, sporting goods, tractors, etc. Strang Drug Store
Chas.
Strang has the second oldest concern in Medford and has been in
business 46 years, longer than any other one man. He opened the city's
first drug store in 1884, shortly after Hubbard Bros. started, and was
associated with Dr. M. Vrooman. These were the good old days when
ladies wore no rouge and practically no powder. Men hadn't heard of
safety razors then and used shaving soap instead of cream. If you said
it was for medical purposes, you could then buy the best whiskey made
here for 50¢ a pint.More patent medicines were used then, and a big part of the business was horse remedies, which have been replaced by cat and dog remedies. Strang's Drug Store has filled more than 125,000 original prescriptions and often goes back over 20 years for a refill. They carry a complete line usually found in a first-class drug store.
Dr. E. D. Elwood
Dr. E. D. Elwood
has fitted more than 20,000 pairs of glasses here since 1898.
Thirty-two years ago the glasses people wore had very small lenses,
less than half the size of many modern lenses, and a person who wore
glasses was often accused of doing so to be in "style."The profession of optometry has radically changed since Dr. Elwood first started practicing 32 years ago. Orthogon, or bifocal, or soft-lite or most any of science's greatest standbys now were not dreamed of then. When bifocal lenses first came in they were two pieces of glass cemented together, but now the profession has advanced almost out of recognition. Dr. Elwood predicts that in the near future practically all glasses will be of soft-lite Orthogon, with the new frames which are just coming out. Palace Hotel
The first Palace Hotel was built by Mr and Mrs. R. E. Halley in 1900
but they had lived here since 1888 when there were not more than 200
people including all ages. Mr. Halley was a tailor by trade but they
started a little merchandise store which soon gained the reputation of
"if you can't find it anywhere else, go to Halley's, they'll have it or
something like it."When the hotel was built the best rooms rates were 25¢ to 50¢, and frequently the farmers would come to town and stay two or three days before they could get their business done. There were practically no tourists, except a few families from the East who were looking for homes, and most all the hotel guests arrived by train. In 1927 Mrs. Halley, who has continued in business after her husband's death in 1919, built the present Palace Hotel. Toggery Bill
"Toggery
Bill" Isaacs started into business when he was 21 years old in 1903
with most of the town's "wise heads" predicting that he would go
bankrupt in sixty days. He invested his small capital in fixtures and
gave only a pleasant smile and his reputation as security for his
merchandise. That was when good all-wool suits sold for $12.50, hats
from $1.50 to $3.00 and neckties were high at 50¢. Toggery
Bill
says he has worked for 25¢ a day and board. Much of the
clothing
of those days was made by manufacturers who didn't give their employees
a living wage.The well-dressed man 27 years ago was attired in a very long, loose, sacky coat with heavily defined stitching and plain trousers. Although "Toggery Bill" has probably spent more time for recreation than any other business man in the valley and is one of the expert fishermen of the Rogue River, his business has grown so that he now employs several people instead of the young high school boy with whom he started. Mr. Isaacs is well known all over this part of the state. Medford Iron Works
E.
G. Trowbridge bought the Medford Iron Works in 1903 and was located
where Hall's cafeteria now is until 1920 when he patented the Medford
Quartz Mill and moved to his present location to secure more room.
Before selling his patent in 1926 he sold over 300 of these mills to
customers all over the West.Mr. Trowbridge says that due to high labor costs mining has fallen off in the last 27 years but that the company has recently received more inquiries from all over the country than they have for many years. The iron works has grown with the city and now has a complete foundry and modern equipment. Mr. Trowbridge is an expert in his line. Jackson County Abstract Company
The Jackson County Abstract Company started in 1904 from a combination
of three companies, and E. H. Janney and Paul Janney have owned and
managed the firm since. The company has a complete record of every
tract in the county and as abstracts become more complicated every
year, title insurance was added in 1925 and has proved so satisfactory
and so much easier for the client that it is now about 50 percent of
the business.Since coming to this city, both Ed and Paul Janney have been identified with civic and fraternal activities, and recently Ed Janney completed a term on the Medford city council. Their establishment is considered one of this city's oldest and most substantial business firms pertaining to land titles. Volney Dixon
Volney Dixon established the oldest exclusive wire business on the
coast at Medford May 1st, 1905 and during the following 25 years has
been active in the sale of the most modern types of new fences
including the "chain link," aluminum, and barbed wire.He has furnished and installed some of the largest fence jobs on the Pacific Coast, for the United States government, large corporations and stock ranches. Mr. Dixon began selling and erecting Page fence on the Pacific Coast in 1898, and during the past 32 years has made a nationwide study of fence manufacture, distribution, construction under all known uses and climatic conditions. The largest woven wire fence suspension bridge in the world was erected many years ago in Oregon and many smaller structures have been in continual use in Jackson County for more than 20 years. Mr. Dixon is western distributor for Page fence. Medford Ice & Storage Company
The next year, 1906, the only concern which started "for keeps" was the
Medford Ice and Storage Company. Originally the company only delivered
ice locally but now they have a manufacturing capacity of 120 tons
daily instead of 20 tons, as at first. They often have 100 employees
instead of four as at first and a storing capacity of 20,000 tons of
ice each year. This is enough ice to cover the Pacific Highway 12 feet
wide, 11 inches thick and 13 miles long. or if it were laid end to end
it would make a chain of ice 80 miles long. They also have added
storage for eggs, butter, blackberries, strawberries, etc., and have a
meat freezing room and a fur storage room.Of course pears are still their biggest item, and they often store them with splendid results into the late spring. They ice approximately 5,000 cars of fruit a year and can spot 35 cars at a time on their tracks. In their pre-cooling department they take pears at a temperature of 85 degrees and in 48 hours bring them down to 32 degrees at the core. Prominent stockholders who have been with the company the 26 years are Jesse Houck and G. S. Butler. O. T. Bergner has been the manager for the past three years. O. V. Myers
O. V. Myers started in the real estate business here in 1907 and later
started the first taxi in town, which, because of the newness of auto
taxis, had to be supplemented with a livery. In 1918 he bought the
Chevrolet agency and has since had the agencies for the Nash, Cole
Eight, Mack Trucks and now has the Packards, Studebakers and Reo
agencies.In 1923 he sold over $172,000 of Mack trucks. In 1919 he sold 33 cars in one month, three of them being Franklins. Mr. Myers is one of the leading automobile dealers in Southern Oregon and owns considerable city property. Medford Domestic Laundry
Glen Fabrick couldn't have washed off too many buttons since he bought
the Medford Domestic Laundry 22 years ago when it had 12 employees and
a team and single horse to make deliveries. Horses were a big help to
the business because as they walked along the street mud would fly in
every direction, sprinkling pedestrians, windows and everything else.
Most clothes then were plain white cotton or linen, but they frequently
had dozens of small tucks which necessitated hand ironing.Now the Domestic Laundry has 30 employees, three trucks, the best equipment obtainable and they launder blankets, lace curtains, mixtures of materials and colors and all sorts of materials. Since 1908 the business has become scientific and standardized, Mr. Fabrick says, so that usually a piece of goods which has been repeatedly laundered can't be told from one which is entirely new, although a measure is due to better manufacturing. Recently Mr. Fabrick washed some rayon for 45 continuous hours and it came out showing no wear. The laundry has become well known throughout the industry and recently won first prize for fair booths in the United States and Canada. Big Pines Lumber Co.
The Big Pines Lumber Company is the oldest lumber establishment in the
city. It was started by H. A. Thierolf and associates in 1908 when
$1500 would build a very nice house and $2,500 would erect a mansion.
Mr. Thierolf later acquired all the business and has increased the
buildings and stocks and added new lines to cope with their increasing
business. They now have all their yard under cover, which is 100 by 300
feet.They recently rebuilt the offices and arranged unique and attractive display rooms for their products. They gladly furnish plans and expert advice to prospective builders. The business has become more complicated of late years because it requires a thorough knowledge of materials and values of properties. Deliveries in early days were made with three two-horse and one single-horse wagon and often took half a day or longer when the horses got bogged in the mud, where now they require several trucks. It is interesting to note that the telephone number of the Big Pines Lumber Company has been Number One since 1908. Jackson County Building & Loan
The Jackson County Building & Loan Association, termed by the State
Tax Commission as "one of the best managed and most prosperous
associations in America" started in 1909 with Bert Anderson as
president and O. C. Boggs as secretary and general manager. From the
date of incorporation investments began to be made in the stock of the
association, but very slow progress was made during the first few
years. Assets of about $50,000.00 were accumulated by the beginning of
the war period, and remained at that approximate figure until the
period of development began soon after the war years, when the cities
of Jackson County began to feel the period of increased prosperity.
Rapid strides were made in the following years, and now assets of over
$1,250,000 are carried on the books of the organization.Nearly two thousand loans have been made to residents of Jackson County for home buying, building, or improving purposes; and all funds used have been deposited by other residents of the county who realized the great service such an organization was able to render in furthering the prosperity of the locality. O. C. Boggs is still in the same capacity as secretary and general manager, and C. M. Kidd has served as president since 1917. The following compose the directorship: O. C. Boggs, C. M. Kidd, A. L. Hill, John C. Mann, J. J. Emmens, Emil Mohr, R. E. Green, Glenn O. Taylor, Glen Fabrick. Medford Greenhouse
When the Medford Greenhouse started in business in 1908 you couldn't
send flowers by telegraph to any part of the world as you can now. Then
it was a tedious and uncertain job if people wanted to send flowers to
some distant friend's wedding. Ten years ago the Florists Telegraph
Delivery Association was organized, which now has 5,000 members in all
parts of the world. Except for this, the florist business has changed
very little, according to Thos. Judge, proprietor, who has been a
florist all his life. However he says that flowers have become larger,
better shaped and colored, although in many instances they have failed
to retain their original perfume.Trowbridge Cabinet Works
E.
G. Trowbridge, Jr., started in 1908 to make "Mission furniture" and has
gradually grown into the cabinet and millwork business.
Mr. Trowbridge's father taught him the cabinet building when he was just big enough to stand up to a bench, and he is the only one in the business who has stayed here more than 20 years. Now he has a modern-equipped mill and instead of only one or two employees has from 16 to 20. He has furnished a large number of the homes and business buildings in the valley with all their mill work, including modern showcases and enjoys a large business in Northern California. Three years ago he added a lumber yard which carries everything in lumber and building materials. Holmes Insurance Agency
Can you imagine insuring the body of a dead Chinaman which was sent to
China for burial? That is what the R. A. Holmes Insurance Agency has
done once in 21 years. When Mr. Holmes, Sr. started in 1909 there were
only five lines of insurance written but now there are over 60 in force
in their office. They have had 49 customers constantly on their books
since the first year they started, and a large number of the
"old-timers" are insured with them. Cole Holmes, son of the founder,
who came into the office in 1920, says insurance rates are now 40
percent lower in Medford than 20 years ago, largely due to better fire
protection and the tendency of the companies to reduce rates. They have
paid over $258,000 in losses since opening the office, which is in the
same location. They still represent six companies with which they
started.Medford Lumber Co.
J. H. Cooley started the Medford Lumber Company in 1909. In 1922 H. L.
Andrews became cashier. He had been in Medford since 1895 and says in
those days every once in a while one could see a man's head and hat in
the middle of Main Street. On investigating, Mr. Andrews says, the head
and hat usually belonged to a man on a load of wood that had gotten
mired in the mud! He also says that it was practically impossible for
the 1895 pigs to go to sleep at night because they got such a ball of
mud on their tails that it stretched their skin so tight that they
couldn't close their eyes!Although Mr. Cooley started with a large stock, his business has more than trebled in the past 20 years. Lumber substitutes were practically unknown in 1909, and their development has made little difference with the Cooley lumber business, because they handle both lumber and all its substitutes in large quantities. Brown's
Brown's
opened for business in 1909 with three employees. They also have grown
with the city until now they have 14 employees and have added new
departments as the business has grown.Under the management of Ed Brown, this establishment has become one of Southern Oregon's most popular recreational places, where billiards and pool may be enjoyed in an atmosphere of clean respectability. Every possible step has been taken by Mr. Brown to provide a strictly high-class recreation hall for those who enjoy "the gentleman's game." Brown's coffee shop has won a wide patronage because of tasty foods and excellent service. In the same establishment is a soda fountain, department for the smoker, a barber shop and a shoe shining parlor, as well as a room for those who wish a friendly game of cards. Billiard tournaments are frequently staged at Brown's, and many nationally known cue artists have appeared in exhibition matches there. E. H. Lamport
E. H. Lamport, familiarly known as "Ed,"' with hundreds of Southern
Oregon sportsmen, entered Medford business circles 10 years ago in a
portion of the location now occupied by the Star Market. The task of
paving Main Street was just started at that time and Mr. Lamport's
patrons came to Medford either in buggies and wagons or on
horseback. As he had been engaged in the harness and leather business
in Tacoma, Mr. Lamport was naturally attracted to that line of business
when he happened to visit Medford and it was with little difficulty
that he secured a good buy for the Medford Harness Company from A.
Tackstrom.Old-timers will recall that Ed operated the Medford Harness Company for several years before changing the name to Lamport's. Fishing, hunting and baseball were popular 20 years ago, and with recent years, football, golf and tennis have been added to these as major sports. The old city water tower was in the city park when Ed Lamport joined the business circles of this city--a far call from Medford's million-dollar water system of today. W. W.Williams, who presides over the sporting goods and leather goods repair department at Lamport's, has been with that firm for 18 years and was associated with Mr. Lamport's father for 15 years before that. Kidd's for Shoes
Can you imagine the modern miss being so modest that
she had to take home her high boots to try on? But that was really the
custom when C. M. Kidd started Kidd's Shoe Store in 1910, according to
Harvey J. Field, manager and partner. Everyone wore high cloth-topped
buttoned shoes, with long narrow toes that never cost more than $5. The
next style was the knob toe, and then laced shoes came in for a while.
The only low shoes that were ever worn were for formal evening wear,
and they had extremely high French heels about the size of a dime.
Heavy wool hose started the oxford fad, and now 95 percent of women's
shoes are oxfords and 75 percent of the men's.
Galoshes were entirely unknown until four years ago, but as Mr. Field says, they are considered the most sensible footwear that has appeared for years. Kidd's have just added a new line, the "varsity shoe," which has been so popular in the East for years. Medford Concrete Construction Co.
C. J. Semon insists that the religious atmosphere which they got from
the tabernacle in which they started business September 10, 1910 has
been a strong influence in the company ever since. That first year the
Medford Concrete Construction Company manufactured over 90,000 feet of
sewer pipe and was the first company in the city to wash their sand and
gravel. As an advertisement the first few years they gave away washed
sand for children to play in.Two years ago the company went into the paving business. They make drain tile, culverts, sewer pipe and everything else made of concrete. Russell D. Semon came into the business about 10 years ago, H. H. Pringle, secretary treasurer, five years ago. Homer H. Marx is their irrigation engineer. (Advertisement)
Medford Mail Tribune, September 29, 1930, page 8Medford Called City That Makes Dreams Come True
Realization of dreams of a civic center, which have become plans,
is the hope of Medford folks--the citizens of that progressive pear
market center of Southern Oregon.Attention of city planning and trade magazines has been drawn to Medford recently through the work of a city planning commission, which has outlined two major projects--the building up of a civic center and the development of a scenic park on Roxy Ann, the beautiful mountain that overlooks the city. Medford has grown within two decades from a village of minor importance to the largest and most thriving community of Southern Oregon. In spite of this rapid growth the community has been built without any particular unfortunate construction. Streets are well laid out. Much paving has been done. The residential sections of the city are ideally located and generally well segregated from the business districts. The natural growth of trees has been utilized to good advantage in the home area beautification--both on home grounds and along the home district streets. A garden club, active for the last decade, has played a major part in the home-beautiful program. Now this home-beautiful dream has become a city-beautiful idea. In the heart of the city is located a small but exceedingly beautiful and well laid out city park. About this park is the civic center to be developed. The city library is already located on an adjacent site. Two beautiful and modern church structures and an attractive hotel building have already been located advantageously. Several months ago Jackson County voters selected a site adjacent to the park for the new quarter-million-dollar county courthouse, which is to be built within the next two years. Architectural harmony, and landscaping the grounds about the civic center buildings as a single unit, are part of the plans. The Roxy Ann scenic park is still a dream. But it has become vivid. The park project would call for a huge expenditure and, as planned, the park would be as distinctive in its own particular attractions as is the famous Lithia Park of Ashland, the sister city of Medford.--Oregon Journal. Medford Mail Tribune, October 18, 1930, page 3 Facts and Figures Show Importance
of Medford
Medford Mail Tribune, December
31, 1930, page 6as Center of Rich Territory MEDFORD
is the financial, industrial, agricultural and commercial center of a rich territory embracing Southern
Oregon and the northern counties of California.
MEDFORD is situated in the center of the Rogue River Valley, famous the world over for its fruit. MEDFORD is on the Pacific Highway, the longest stretch of paved road in the world. MEDFORD is the gateway to Crater Lake National Park, a fine macadam highway reaching from this city to that famous park. MEDFORD is the timber center of Jackson County and the location of the Owen-Oregon Lumber Company, a modern mill having a capacity of 100,000,000 board feet annually. MEDFORD is on the main line of the Southern Pacific railroad. A standard-gauge railroad also extends from Medford to the Butte Falls timber section. MEDFORD has a population of approximately 13,000, an increase of 225 percent in the past 10 years. MEDFORD is in the heart of Jackson County, the population of which has increased 65 percent during the past 10-year period. MEDFORD has 25½ miles of pavement and approximately 42 miles of sidewalks in its city limits. MEDFORD has an elevation of 1368 feet. MEDFORD expended $315,569 on buildings during 1930, 387 permits being issued. MEDFORD has already issued 177 building permits, totaling $256,618 for 1931. MEDFORD will construct a $250,000 courthouse during 1931. MEDFORD has been selected as the location of a proposed $100,000 tourist hotel, and an eight-story office building is among the proposed 1931 projects. MEDFORD has a mayor and eight councilmen, a water commission and a planning commission. MEDFORD has a million-dollar municipal water system, supplying ice-cold mountain spring water direct to Medford homes. MEDFORD has a modern broadcasting station, associated with the United Broadcasting Company. MEDFORD has an active Chamber of Commerce and a traffic association. MEDFORD is the district headquarters of the Standard Oil Company. MEDFORD is the location of the home office of the California Oregon Power Company and the Mountain States Electric Company, serving the entire Northwest territory. MEDFORD has a retail merchants' association. MEDFORD suffered fire loss in 1920 of only $47,365.02, due to Medford's efficient fire department. There are 8 regular firemen, 24 trained volunteers subject to call and four fire trucks, housed in a fine new central fire hall, erected during 1929. MEDFORD has two National Guard units, Company A, 186th Infantry and headquarters company, 3rd Bn., 186th Infantry. MEDFORD is the headquarters of the Southern Oregon Gas Company, manufacturers and distributors of gas. MEDFORD now has one of the finest electric substations in the West, the project being completed during 1930 by the California Oregon Power Company. MEDFORD has a fine, strictly modern $120,000 municipal airport. MEDFORD has an airways radio station, KCX, broadcasting regularly to air mail and government planes. MEDFORD has a new $150,000 theater, constructed during 1930. MEDFORD has the largest cold storage plant on the Pacific Coast. MEDFORD has a new animal shelter, erected under the auspices of the Jackson County Humane Society during 1930. MEDFORD is the center of mining activities in Southern Oregon and is 40 miles distant from the Blue Ledge copper mining property. MEDFORD post office receipts for 1930 were in excess of $101,000. MEDFORD has many modern fruit packing plants, the Southern Oregon Sales plant costing in excess of $200,000. MEDFORD is but 45 miles distant from Oregon's largest hydroelectric power plant, constructed recently and being operated by the California Oregon Power Company. MEDFORD has two reservoirs to handle its water supply with a million-gallon capacity each. MEDFORD was incorporated February 24, 1885. MEDFORD has an area of 2080 acres, 30 miles of sewer and 31.5 miles of water mains. MEDFORD has an estimated value of all assessable property of $15,000,000. MEDFORD has an annual precipitation of 17.06 inches. MEDFORD is the county seat of Jackson County, a territory with a trading area in excess of 40,000 people. MEDFORD has a fruit payroll during packing season of approximately $300,000 per month. MEDFORD is the location of the Jackson County fair grounds. MEDFORD has four substantial banks with resources in excess of $6,000,000, and deposits in excess of $7,000,000. MEDFORD has four grade schools, a junior high school and a fine $185,000 high school, with bonds overwhelmingly voted for the erection of a new high school building and grade schools to meet the increase in school enrollment. MEDFORD has a business college, a parochial academy, a private school, and two kindergartens. MEDFORD had 2750 children enrolled in its schools during 1930. MEDFORD has a modern box factory, 2 planing mills, a cabinet factory and iron works. MEDFORD is the distributing center of Jackson County and has numerous wholesale plants as well as industrial enterprises. MEDFORD has two modern hospitals, 16 church buildings, 16 fraternal organizations, Rotary, Kiwanis, Lions and Activian clubs. MEDFORD has nine retail lumber yards, three large creameries, three stone, tile and cement block plants and a modern flour mill. MEDFORD has three newspapers, the Mail Tribune, evening; the Daily News, morning, and the Pacific Record Herald, weekly. MEDFORD has one of the finest 18-hole golf courses in the Northwest and is the home of H. Chandler Egan, nationally famous golfer. MEDFORD has five fireproof hotels and several modern auto camps. MEDFORD has factories manufacturing many articles, among which are candies, brooms, cigars, orchard ladders, cedar chests and cabinet goods. MEDFORD has five theaters: The Fox Craterian, Fox Rialto, Holly, State and Isis. All have talking picture equipment. MEDFORD's first mayor was J. S. Howard. E. M. Wilson is present mayor. MEDFORD is the home of the Jackson County Library. MEDFORD is the music center of Jackson County and has many studios. MEDFORD has a modern vegetable, fruit and meat packing plant. MEDFORD has an aggressive Realty Board associated with the National Board of Realtors. MEDFORD is the center of Jackson County, and is surrounded by 772,000 acres of virgin forests or 22,000,000,000 estimated feet of merchantable timber. MEDFORD is surrounded by thousands of acres of irrigated lands, over 40,000 acres of which are estimated to be under the ditch; 55,000 acres are suitable to irrigation, according to estimates. MEDFORD has, surrounding its city limits, in Jackson County, 337.7 miles of macadam roads, 365 miles of graded roads, 151.2 of ungraded roads and 8.45 miles of paved market roads, 11.93 miles of oiled market roads, 66.36 miles of macadam market roads, 4.18 miles of graded market roads and 36.4 miles of ungraded market roads. MEDFORD has modern department stores and specialty shops which serve shoppers from all parts of Southern Oregon and Northern California. MEDFORD has 19 fruit packing, shipping and exporting firms. MEDFORD shipped 4867 cars of fruit during 1930, 4218 cars of pears and 649 cars of apples. Last revised July 8, 2023 |
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