The new Niedermeyer theater now under construction at the corner of Sixth and Holly has been leased for 10 years, according to a statement made today by Earl Fehl, who is associated with C. F. Niedermeyer in the establishing of the new movie playhouse, and in charge of its construction.
    "We have a signed and bonded lease," said Mr. Fehl today, "and Warner Brothers and First National pictures will be shown. Incidentally, it is not true as stated in the Mail Tribune that I rushed to the city hall to file my plans and secure a building permit the morning after the council meeting where it was threatened to prohibit continuation of the construction work.
    "The plans, which architect Frank Clark have just completed after working all week day and night, were not filed by me at the city hall until today. My relations with the city officials having control of new building construction have been frank and open from the start. I have met every requirement as it arose, and they have cooperated with me in every way. It was perfectly understood that I was to go ahead with preliminary work so as to get ahead of the weather. For this theater must be done by April, and to do this no time can be lost. The detailed plans are not completed yet, but the main points have been decided upon, and we are going ahead under full steam with preliminary drawings as a working basis."
    The plans filed show that the theater will be of the modern stadium bowl type, with no balcony or gallery, but able to seat 1200 people comfortably. Of general concrete construction, the Sixth Street front will be of pressed brick, and the east wall of tile, to conform with the desires of the Home Telephone Company, with which the wall is built flush.
    There will be four stores on Sixth Street in addition to the main theater entrance, five offices on the second mezzanine floor, more offices on the third level, and the movie operating room and theater offices on the fourth floor. The heating plant will be in a separate building entirely as a special safeguard against fire, while the proscenium arch above the roof will serve as a firewall between the stage and auditorium. Copies of the preliminary plans were dispatched today to the state fire marshal for his okay regarding exits and entrances, as well as the fire hazard requirements.
    The theater when completed promises to be one of the finest in the state outside of Portland, involving the expenditure for real estate and construction of over $100,000.
Medford Mail Tribune, December 21, 1929, page 1




    At the present rate of progress it is expected that the new Holly Theater, being erected on the corner of Sixth and Holly streets, will be completed April 1, according to Earle Davis, assistant manager of the theater. Talking pictures from the Warner Brothers' studio, First National and others are now being booked, with almost a complete year's program scheduled, he said.
    Just which production will be chosen for the opening has not as yet been decided. But the formal introduction of this beautiful new theater to the Medford public will rival a Hollywood premiere, according to Mr. Davis. An elaborate prologue will be presented to the feature attraction, as well as special numbers by various bands and the American Legion drum corps.
    Among some of the outstanding talkies booked for this theater are: George Arliss in "Disraeli," "Song of the Flame," John Barrymore in "General Crack," "Gold Diggers of Broadway" and "The Show of Shows." The latter is one of the possibilities considered for the opening program.
Medford Mail Tribune, February 24, 1930, page 1

    Work is progressing upon the Holly Theater at Sixth and Holly streets. The roof was finished last week, and it is expected that work on the interior will start this week. It is planned to have the structure completed and opened early in June.
    The structure, built by L. Niedermeyer and associates, will cost approximately $150,000. The building, originally estimated to cost $80,000, will cost close to $100,000. The equipment and interior furnishings, etc., will cost $42,000.
    The contract for the furnishing and installation of fixtures has been let to the National Theatrical Company of Seattle, Wash. It will be rated as a "deluxe theater" and will be operated by the Pacific States Theater Company recently formed by Walter Leverette. It will be modernly beautiful throughout, with large lobby, lounging rooms and other conveniences.
Medford Mail Tribune, April 27, 1930, page 3


    Heart attack is given as a possible cause for a plunge of 30 feet from a scaffold in the Holly Theater this noon, claiming the life of Ben Smith, 55, a carpenter. An autopsy will probably be held this afternoon in an effort for definite determination.
    Smith was working on the ceiling of the theater and was standing on one of three planks when he suddenly lunged forward and fell onto the floor, his head striking a sharp corner. His head was badly crushed.
    Earl Fehl, in charge of the construction, rushed to the man but said he was dead the instant he struck or possibly before. He thinks the man was the victim of heart attack.
    Smith is believed to have two daughters living at Richmond, Calif., and he was residing in Medford with friends.   
Medford Mail Tribune, May 9, 1930, page 1


    Present plans point toward the opening of the new Holly Theater here the latter part of July or early in August. Workmen are now completing the structure and interior decorations are underway.
    Chairs, similar to those placed in the Broadway Theater opened at Yreka, Cal., last night, are being installed. The chairs have deep cushions and high cushioned backs. Nearly 2,000 seats were purchased by Walter Leverette, proprietor of the show house, 1,200 for Medford and the remainder for his Yreka show house.
    Theater experts from Seattle, connected with the National Theaters Association, will be in charge of the finishing touches in Medford under the direction of Louis Ebert, who just completed similar work in the Northern California city.
    Mr. Leverette has not yet selected the manager for the local establishment, but the selection will be doubtlessly confined to a local man, aided by a staff of other Medford men. The opening picture so far also has not been selected.
Medford Mail Tribune, June 20, 1930, page B5


    Announcement was made today by Walter Leverette that John Niedermeyer has associated himself with the Pacific States Theater Company, Inc., to open here soon. Theater holdings of Mr. Leverette at Yreka and Grants Pass have been withdrawn from the corporation.
    Workmen are now installing sound equipment and moving picture machines. The interior decorations, the work of the National Theaters Supply Company, have been completed, and seats are to arrive here within the next ten days for installation. The opening picture has not been announced.
    The theater is rapidly developing into one of the most attractive show houses on the coast, Mr. Leverette said this afternoon.
Medford Mail Tribune, July 22, 1930, page 1

    On the corner of Sixth and Holly streets one of the finest buildings recently erected in Medford will be opened to the southern Oregon and northern California public Friday evening, when the new Holly Theater, located in the Holly building, constructed by Niedermeyer, Inc., with Earl Fehl, superintendent of construction, presents its opening program.
    The four-story building has the main entrance in the center on Sixth Street, with two sales rooms on each side of the box office. Offices are also located on the second and third floors.
    The front of the building is finished with mottled color rug brick, varying from light cream to rich brown and laid with a Flemish bond, emphasized with a diagonal design of dark brick. A massive cornice with tile effect caps the wall.
    The entrance to the theater is sheltered by a huge marquee of metal. Upon entering the lobby, a gay assembling of color is noticeable in the brilliantly colored carpet, of the "water weave" design. The inner foyer is decorated in the same style as the outer. Woodwork to the pilasters and beams is finished in a soft walnut tone, with the molds striped in gold and red. Doors and pilasters are hand-painted and done in a conventional scroll pattern.
    Two drinking fountains are located in the lobby, one for adults and a small one for children.
    From the inner foyer are two stairways leading to the upper lounge, a large room extending the full width of the building. Surroundings and furnishings lend a quiet and restful atmosphere to the room. The stadium-type auditorium, which will seat 1200 people, is one of the most distinctive and unusual on the Pacific coast.
    In building this room, sound values were chief considerations, and checks were made by two of the United States' leading acoustical firms. Talking pictures heard over the new Western Electric sound system will give a new meaning of [sic] Vitaphone productions to this valley.
    All aisles are covered with carpet, and the floors with Mastipave. The stage is fitted with the latest equipment and complies with all state and theater rules regarding fire hazards.
    Asbestos drop curtains automatically lower in case of fire, and skylights, which are equipped with fusible links the same as the curtain, open to permit the smoke to go out.
    The projection room is equipped with Super-Simplex projection machines and the Western Electric sound system, as well as wiring to broadcast from radio station KMED. The room is fireproof, and is supported from the ground by reinforced concrete columns and girders.
    In case of fire, all doors and windows immediately close, and a fan in the ceiling pumps the fumes and smoke out of the room. Thus all openings from the projection room to the theater auditorium are closed, and the floor and walls of the room being of concrete makes it impossible for fire in the operating room to work into the main room. Each projection machine is equipped with a compressed air device to be used in case the film ignites.
    Six dressing rooms are located in a separate wing of the building. The basement of this wing contains the heating plant. In the winter the air will be warmed and sent into the room from the ceiling and forced down. The lower air will be forced out of 22 ducts, located on each side of the auditorium. An even temperature will be maintained in the room.
    The same system will be used in the summer, but the fresh air will be blown across a water filter, taking all dust out of the air and at the same time cooling it. The system is automatically controlled by thermostat.
    Four large lights with parchment shades are in the theater, and lights along the ramps and steps illuminate them at all times. Lights situated in the ends of the rows of seats add to the illuminations.
    A signal light has been installed in the ticket office so at any time if the attendant wishes aid, the pressing of her foot on the front panel will illuminate the light calling assistance.
    When a certain section of the house becomes filled, the usher touches a switch at either ramp, and the signal light in the inner foyer indicates that patrons are to be sent to other sections.
    All plumbing fixtures throughout the building are modern, and comply with the state plumbing code in all respects, regarding proper installation.
    The entire building is lathed with gypsum board, the plaster material being bound in heavy paper at the manufacturer's plant, then applied to the studded walls, after which three coats of plaster are added, making a wall that is considered fireproof.
    The roofing material is formed of heavy layers of roofing material mopped in hot asphalt and covered with gravel embedded in the asphalt.
    On the corner of the building a huge neon sign, which can be seen on Sixth, Holly and Main streets, is shown, with the name of the theater and "Vitaphone" on it. This sign is 33 feet high and 9 feet wide, said to be the largest in the state of Oregon outside of the city of Portland.
Medford Mail Tribune, August 29, 1930, page C1


    Oak flooring in the Holly building was purchased from Woods Lumber Company, Jackson and Genessee streets.
    Other material for the new structure included Celotex wall insulating board and a portion of the lumber.
Medford Mail Tribune, August 29, 1930, page C2


    Brill's Sheet Metal Works made and installed many of the lights and fixtures in the new theater building which will be opened tonight.
    In addition to putting in strip lights, olivette lights, orchestra lights and spot lights, Brill's shop had charge of considerable work in the projecting room.
Medford Mail Tribune, August 29, 1930, page C3


    Local merchants were patronized generously by the owners of the Holly building during its construction, and they look upon the finished product with a great deal of pride.
    Among the Medford firms which participated in building the theater are the following: Browne Hardware Company, furnishing the hardware used in making the stage; A. L. Vroman and Sons had charge of putting in plumbing fixtures throughout the building; Bliss Heine, decorating specialist, was the official decorator for the Holly.
Medford Mail Tribune, August 29, 1930, page C4


    One of the outstanding features of the new Holly Theater is the excellent lighting system which was installed by the People's Electric Store.
    The handsome fixtures which add much to the attractiveness of the interior were furnished and installed by People's. Some of the most beautiful fixtures may be seen in the Holly Theater lobby where no effort has been spared to create an artistic entrance to the main auditorium.
Medford Mail Tribune, August 29, 1930, page C4

    An announcement was made today that Niedermeyer Incorporated has assumed the interest of Walter Leverette in the Holly Theater of this city, and that popular amusement house will now be under the management of John Niedermeyer. The sale of his stock in the Holly Theater will enable Mr. Leverette to devote his entire time to the management of his theaters in Grants Pass and Yreka and various other interests in southern Oregon and northern California.
    John Niedermeyer, who will now have entire management of the Holly, has been identified with the management of the Medford theater since its opening last year.
Medford Mail Tribune, January 9, 1931, page 1


    With Abraham Lincoln's birthday occurring next Thursday, also marking the opening of the superproduction at the Holly Theater of "Abraham Lincoln," Judge William Colvig, nearing his 86th birthday, was in a reminiscent mood today and recalled the first vote he ever cast was for Lincoln back in 1864 when the judge was a member of the United States cavalry stationed at Fort Klamath.
    There were 94 men in the company, and when election day came only one man failed to vote for the "Great Emancipator." There were no ballots and each soldier made known to the officer in charge, who marked the vote in a poll-book. When came the turn for the judge to vote, he announced he was not of age.
    "If you're old enough to be a soldier," the officer told him, "you're old enough to vote," and so the judge cast his ballot for Lincoln.
    The only dissenting vote was cast for General McClellan by a soldier, on grounds that he had served under the general before the Civil War.
    The Holly Theater will present a free matinee Thursday afternoon for all G.A.R. members in Southern Oregon and their wives. Widows of veterans who have answered the last roll call are also to be guests of the management. Tickets will be available at the Mail Tribune office or at the box office of the Holly Theater.
Medford Mail Tribune, February 10, 1931, page 8


    Their experiences in the Oklahoma Cherokee Strip land rush of 1893 were recalled today by two local newspaper men, S. Sumpter Smith and A. F. Stennett, after memories of stirring days had been revived by viewing "Cimarron," Edna Ferber's story, playing at Holly Theater.
    Attracted by the opening of the strip, over 300 miles long and over 40 miles wide, these two men spent days in preparation for the run. Mr. Stennett purchased a second-hand printing outfit for the establishment of a newspaper in the newly opened lands. He paid a man $5 for hauling the outfit a long distance to have it available for use when the land was officially opened.
    Thousands of people came to register, and it was no easy task to obtain a registration certificate, Mr. Stennett related. He arrived at Stillwater, Okla., to register and found that there were lines over a quarter of a mile long waiting turns for certificates. He thought if he would wait until nightfall when the line would probably disband, he would be able to obtain a position close to the booth, sleep on the ground and have a good position the following morning.
    However, that evening he discovered the line was over a mile long and then he took a place at the end. He joined the line on a Monday evening and was not able to obtain his certificate until Wednesday morning. Vendors of water and food walked along the lines and sold water at 10 cents a glass and sandwiches at the same price. After he had been registered Mr. Stennett milled with the hundreds of others in the "neutral strip" established along the entire length of the new land on the northern and southern sides.
    Just before the opening gun was fired, United States cavalrymen circulated among the waiting prospective land owners and told them to prepare for the run.
    "When the gun was fired," Mr. Stennett said, "you could not have seen a more strange and inspiring sight. They started for the new country in most every kind of contraption. The rigs were even more ridiculous that those shown in 'Cimarron.' I saw high-wheeled bicycles and some men with wheelbarrows. I was riding a horse and arrived at my destination in one hour and fifteen minutes, covering the 15 miles to reach Pawnee, which up to this time had only been an Indian trading post.
    "That night there were over 2500 souls in the place. I staked out a shingle and established a newspaper. I called it the Pawnee Pioneer. There were four or five other newspapers established there at the same time and then there was a race between us to see who could get out the first issue. I managed to be the first."
    Later on Mr. Stennett purchased the interest of another paper and changed the name of the paper to the Pawnee Democrat. Later he purchased the interests of another paper and the name was changed to the Times-Democrat. After staying in Pawnee three years, Mr. Stennett left for Missouri and established a grocery store, but it was not so successful as the paper. During the three years he was in Pawnee, he was active in political life and held one or two elective positions. The Times-Democrat is still being published, and Pawnee is still a town of 2500 people.
    It was more out of curiosity than necessity that Mr. Smith took part in the land rush and stayed on his lot only a day before returning to Kansas. With a partner, he spent some time in Orlando, Okla., waiting for the opening of the land. There were thousands of people waiting for the starting gun and there was a big rush for registration certificates. Here the lines were nearly three miles in length, but through the acquaintance of a registration clerk he went into a booth through a back way and obtained his certificate.
    Orlando was on a railroad and trains carried many of the land seekers into the new territory. Mr. Smith managed to get aboard the second train and came to a town site, the name of which he has now forgotten. He laid claim to a lot but after walking around it for most of the day he did not know just what he wanted with it and then gave it up. He witnessed the start of hundreds of wagons, horseback riders, cyclists and pedestrians. He saw where some of the seekers had come to sudden death through runaways and falls over precipices.
    Mr. Smith remembers the excitement that was caused by some person firing a gun 20 minutes before the run was to be started. The gun was believed to indicate the official start and the land seekers started the race, causing considerable trouble for the cavalrymen.
    Mr. Stennett, now the composing room foreman for the Mail Tribune, still has his certificate of registration and believes it it one of the few in existence at the present time. He also has a receipt for fees for a permit to work on lands in the Choctaw Indian nation, where he was for a short time before the land run. Mr. Smith lost his receipt years ago.
    Interesting sidelights on the Oklahoma land rush of 1893 were given at the Mail Tribune office today by Walter Franks of Medford, who was a boy in that territory during the stirring days.
    Seven members of Mr. Franks' family lost their lives in the tornado at Peggs, Okla., in May 1920, when over 50 were killed.
Medford Mail Tribune, February 21, 1931, page 2


    Final rehearsals were held this morning for the "Fourflusher," three-act comedy written by Caesar Dunn to be presented at 8:15 this evening at the Holly Theater by the senior class of Medford High School.
    Music will be furnished between acts by the school orchestra, under direction of F. Wilson Wait. Miss Mary Gilbert is directing the production, with the assistance of Miss Marie Ridings.
    The leading parts in the play are taken by Harriett Campbell as Jerry Dean and Charles Clay as Charles Whittaker. Included in the cast are June Allen, played by Lucile Lowry; Evangeline Gay, Doris Bundy; Mrs. Dwight Allen, Dorothy Roberts; and the maid, Melva Parrett.
    Robert Riggs played by Richard Applegate, Dr. Faraday, Ralph Thomas; Ira Whittaker, Irvin Bowman; Horace Riggs, Phillip Bray; P. J. Hannerton, Junior Porter; Mrs. Gaddison, Burton Lowry, Jr.; and Mr. Rogers, William Dorn.
    Benton Newman is property manager, assisted by Roger Headlee and Arthur Iverson. Farrell Wood, stage manager, is being aided Victor Noel, Gerald Latham, Wayne May and Maurice Hall.
Medford Mail Tribune, April 7, 1931, page 2


    The fact that Andy Whittaker, shoe clerk in the three-act comedy "The Fourflusher," was to suffer an injured knee as a part of the production, became a reality for Charles Clay, portraying that role when the play was given by the senior class of the Medford high school last night at the Holly Theater.
    Near the close of the first act, Richard Applegate, who took the part of Robert Riggs, engaged in a scuffle with Clay, which injured the same leg that had caused him to be eliminated from the basketball team the past season.
    The play was said to be one of the best high school productions given in Medford, all of those taking part having had previous experience on the stage.
    Harriet Campbell as Jerry Dean, the stenographer, played her part well, and her horror of the old ladies' home was carefully hidden by reference to her "boy friend in Grants Pass." Clay, as Whittaker, again proved popular with the audience, giving a touch of youthful enthusiasm to the show.
    Evangeline Gay, the reporter, was characteristically acted by Doris Bundy, and Lucile Lowry as June Allen, easily managed to fulfill her part of winning admirers. Dorothy Roberts took the part of Mrs. Dwight Allen as the aristocratic society woman with poise. Melva Parrett added humor as the maid, taking care of Mrs. Whittaker's hat.
    Richard Applegate furnished the "collegiate atmosphere" as Robert Riggs. With all the dignity of a professional man, Ralph Thomas played the role of Dr. Faraday. The three business men, P. J. Hannerton, the banker, played by Junior Porter; Mr. Gaddison, the jeweler, taken by Burton Lowry, Jr., and William Dorn as Mr. Rogers the automobile salesman, carried their roles in a pleasing way.
    Philip Bray as Mr. Riggs, owner of the shoe store, filled the difficult part successfully, much to the amusement of the large audience. Ira Whittaker, the millionaire, was played by Irvin Bowman, who believed in saying what he thought.
    Miss Mary Gilbert coached the presentation and was presented with a lovely gift by the play cast at the close of the performance. Music between the acts was furnished by the high school orchestra, under the direction of F. Wilson Wait.
Medford Mail Tribune, April 8, 1931, page 3


    Romeo A. Koppes [Roma Addison Koppes], veteran scribe of the Mail Tribune, weary from the Easter dinner and journalistic toll, attended the Holly Theater last evening and about 11:15 o'clock, like Abou Ben Adhem, awoke "from a deep sleep" to find himself, like the sinner, "chained by the outer darkness." Mr. Koppes, for the first time since he followed the Bull Moose into the bulrushes, had been caught napping. He was considerably put out, but could not get out, until manager George Olsen came to his rescue.
    Mr. Koppes sequestered himself in one of the easy chairs of the dress circle and prepared for a close review of "Kiss Me Again." He writes in a review that the picture "is one that keeps the audience awake every minute."
    Somewhere along the line Mr. Koppes dozed, and when he awakened the Holly was as dark as the inside of a horse. His journalistic and natural instinct told him to find a telephone and he picked up his way to that modern convenience and brought help, and the open spaces.
    John Niedermeyer, of the Holly staff, is to blame for the misadventure. He forgot, per custom, to look over the seats to see if any customer slumbered.
    "I forgot," said Mr. Niedermeyer "and feel like kicking myself because of it." It might be of interest to Mr. Niedermeyer to know that is just how Mr. Koppes felt about it.
    Stumbling about in the dark building, searching for aid, he came upon the French telephone in Niedermeyer's office. His tremulous voice, calling to Olsen, was soon followed by the irate voice of the operator. "Hello, hello! This is Central. Hang up your receiver. Your receiver is down."
    "Hello, hello," said the imprisoned one, "this is Koppes. I can't find it. It's dark in here. Give me time and I'll hang it up."
    The three matches with which he had entered the building were then exhausted and the veteran reporter sat down to rest.
    Finding him in the after-show shadows that haunt motion picture houses after "lights out," Olsen was greatly relieved, he announced this morning. For in Koppes' story rested the explanation of a queer sawing noise which accompanied last night's show. Need for an expert to examine the Vitaphone equipment is gone. And "Kiss Me Again" will proceed at the Holly without added expense.
Medford Mail Tribune, April 13, 1931, page 8


    In keeping with the policy of "always something new and different at the Holly" John Niedermeyer, manager, has announced that on Sunday, April 19 the Holly will present for the entertainment of local theater patrons three acts of vaudeville, along with the regular feature production, "Laugh and Get Rich." Headlining the vaudeville program will be the famous Six Lucky Boys, in their mile-a-minute comedy and acrobatic offering entitled "The All-American Team." This act is coming direct from the R.K.O. Orpheum Theater at Portland, where it has been featured for the past week. Mixed in with their seemingly impossible athletic feats is a quality of humor that has stamped them as truly big-time stuff. Supporting this act is the Betty Gordon Trio, also an Orpheum feature, and Art Rogers, an eccentric comedian. The Betty Gordon Trio will present musical and dance novelties, while Art Rogers explains how he got that way, in his act entitled "What Next?"
    The feature picture, "Laugh and Get Rich," will present three well-known stars in a riot of comedy. Headed by Edna Mae Oliver, whom everyone remembers as Mrs. Tracy Wyatt in "Cimarron," this picture is known for its ability to keep the chuckles flowing steadily. Hugh Herbert and Dorothy Lee are the other two well-known stars who appear in the cast. This program promises to be a real treat to Southern Oregon theatergoers.
Medford Mail Tribune, April 17, 1931, page 16


    Today something different and unusual is being offered to the valley theatergoers at the Holly. A double bill is being presented consisting of three acts of vaudeville direct from Portland and a fine feature picture. The vaudeville bill consists of three carefully selected acts and is headlined by the Six Lucky Boys in their act entitled "The All American Team." This act has been a "show stop" wherever it appeared and played at the R.K.O. Orpheum Theater, Portland, last week. The boys perform marvelous acrobatic feats, and the act is sprinkled with plenty of good comedy.
    The Betty Gordon Trio, which has also played the Orpheum, presents a singing, dancing and musical act. Art Rogers, eccentric comedian, appears in an act called "What Next?"
    The feature picture at the Holly today is guaranteed to keep one chuckling every minute and is the comedy sensation, "Laugh and Get Rich," with an all-star cast including Edna May Oliver of "Cimarron" fame; Hugh Herbert, who recently appeared at the Holly in "Hook Line and Sinker," and Dorothy Lee, the clever little star who has appeared in all of the Wheeler and Woolsey successes.
    The shows at the Holly today will be continuous, the doors opening at 1:15, the pictures starting at 1:45, and vaudeville at 3:15, 5:15, 7:15 and 9:15.
Medford Mail Tribune, April 19, 1931, page B3


    At the Holly Theater Saturday night, Mrs. Eve Benson produced a miniature ballet with her pupils that was really beautiful and entertaining. Most of the dancers were little tots, but they entered into their work with an earnestness that would do credit to professionals.
    The opening number was a dainty toe dance, "Ballet Fantastique," executed by Maxine Vaughn, Helen McAllister, LaMurle Beck, Gretchen McAllister, Rae LeFevre, Shirley Enders (from Ashland), Barbara Franklin and Barbara Bevan.
    The second number, "The Staircase Dance," given by Louise Elrod and Noel Benson, was a fine piece of work and gave evidence of careful training.
    The tap dance by Rae LeFevre and Gordon Benson was a splendid piece of work, the little dancers going through the various movements with perfect rhythm.
    "The Magic Clock" was a dainty pantomime dance by two little tots that rivaled the best work of the older dancers. The scene, an original one, showed the handiwork of Tom Swem. The little dancers were Gretchen McAllister and Barbara Franklin.
    The concluding number, "Happy Feet," a kind of refined jay number, was a splendid finale to the "Ballet Fantastique," and brought out the full strength of the company of dancers which included Helen McAllister, Maxine Vaughn, Helen Wood, Kathleen Roberts, Margaret Geer, Jean Leverette, Gretchen McAllister, Rae LeFevre, Barbara Franklin and Barbara Bevan.
    We hope that the theater will continue to give us an occasional performance in the flesh.
Medford Mail Tribune, April 20, 1931, page 5


    Of interest to local movie fans is the announcement made today by John Niedermeyer, manager of the Holly Theater, that inasmuch as the vaudeville bill presented at the Holly last Sunday met with such favorable comment that the Holly would present another bill Sunday and Monday, April 26-27, along with the feature picture, "Misbehaving Ladies."
    John Niedermeyer announced today that these vaudeville programs are not to be confused with some of the second-class vaudeville circuits which have played in Medford in the past. These bills are all built up by the Joe Daniels booking office in Portland and are made up of the best vaudeville talent available on the coast. Last Sunday's bill, headlined by the Six Luck Boys, was the headline attraction at the R.K.O. Orpheum Theater in Portland the week before, and the same act is headlining the 8-act bill which opened at the Golden Gate Theater in San Francisco yesterday.
    Although Mr. Niedermeyer did not announce details of the acts which will appear on the coming bill, he stated that the headline act will present a well-known stage and screen star who has appeared in Medford often and who is well known to many theatergoers here. This act will be supported by dancing, singing and musical acts.
Medford Mail Tribune, April 23, 1931, page 5


    The Holly Theater announced this afternoon that new bargain prices will go into effect tonight, for a limited time. Manager John Niedermeyer stated that "The Holly Theater was built for Medford people and by Medford people, and every effort is being made to present the very best in motion pictures."
    Next week one of the startling pictures of the year, presenting the new star sensation, Barbara Stanwyck, will be offered. This picture will undoubtedly be the talk of the town, as it deals with a strictly modern, up-to-date theme. Other pictures to be offered in the near future are "My Past," featuring Bebe Daniels, "The Finger Points," starring Richard Barthelmess, "God's Gift to Women," featuring Frank Fay, and "Cracked Nuts," with Wheeler and Woolsey. The very best product of five of the largest moving picture producers will be offered to Holly patrons at the new summer rates. The comfortable seats, the splendid ventilation, marvelous sound, and friendly atmosphere all add to the enjoyment and comfort of Holly patrons.
Medford Mail Tribune, May 6, 1931, page 6


    Every seat in the Holly Theater was taken last night when the senior high school music department presented an hour's program between the two showings of "The Millionaire," starring George Arliss. Numbers by the mixed chorus, boys' octette, orchestra, band and an original skit, "Alice in Wonderland," were given. Ralph R. Bailey presided as master of ceremonies.
    "Boats of Mine" and "Listen to the Lambs" were selections sung by the mixed chorus, and the octette sang "Lassie o' Mine" and "Kentucky Babe." The personnel of the octette includes Billy Parsons, Winston Hotel, Harold GeBauer, LeVon Dunford, Max Rae, Arthur Cook, Durwood Gass and Victor Noel.
    Due to the illness of F. Wilson Wait, director of the band and orchestra, Glenn Simkins, student director, was in charge of the musicians. Miss Harriet Baldwin directed the singing and played the accompaniment for the skit.
    The role of the duchess in the fairyland play was taken by Helen Wilson, who was continually scolding her child which had changed into a pig. Her costume included an elaborate headdress, with a flowing red cheesecloth train.
    Alice, the little girl who awakened to find herself in the strange land, was interpreted by Sybil Jean Young, and her friend the Caterpillar was Hazel Cassady, who sat on a large toadstool in the garden throughout the performance. Dorothy Paley as the Queen of Hearts and the Knave of Hearts, Margaret Warner, furnished much of the entertainment.
    Mary Roseberry took the part of the Mock Turtle, whose lament was quite touching. Others who added to the fantasy in a pleasing way were Lucile Lowry as the Chesire Cat; Rosa Gore, White Rabbit; Frog and Fish Footmen, Lura Mae Gordon and Ruby Stone, and the queen's gardeners, Frances Arnspiger, Florence Neuman and Barbara Wall.
    The card pages, who always obeyed the queen's commands, were Leneve Simkins, Ruth Clement, Dorothy Ann Martin, Dorothy Willits, Aileen Guy, Doris Bundy, Marjorie Gregory, Betty Terry and Frances Laing.
    Something modern was added to the story when the Mad Hatters put on a snappy little song and dance, "The Mad Hatter Blues." The chorus was led by Adra Edwards, and others in the group included Luella Corn, Geraldine Fox, Madge Kunzman, Marie Reinking, Margaret Pennington, Joyce Bannish and Mary Chambers.
Medford Mail Tribune, May 21, 1931, page 7


    Twenty models will display interesting summer fashions for women to wear every hour of the day, no matter what the occasion, at Mann's style show at the Holly Theater next Wednesday night, May 27, at 9:00 o'clock, preceding the second show. The feature picture booked for Wednesday is "Fifty Million Frenchmen" with Olsen and Johnson, popular American comedians.
    Costumes for beach, travel, sports, street and country club wear will be shown in a novel stage setting designed and arranged by Tom Swem. Special musical numbers will assist in making this one of the most effective style revues ever seen in Medford. Harry Hinman, advertising manager and decorator for Mann's department store, will act as master of ceremonies and announce the mannequins. Plans for the style event are in charge of Mrs. Vella Smith, of the ladies' ready-to-wear department.
    Numerous beautiful dresses, hats and other apparel have been secured in preparation for the style revue so that Southern Oregon women are promised an unusually elaborate and authentic display of "What's what in the world of fashion," Mr. Hinman stated.
Medford Mail Tribune, May 24, 1931, page 2


    School is out and the opening of summer vacation will be celebrated tomorrow afternoon by many boys and girls at the Holly Theater matinee. For each boy and girl under 12 years of age who reads the Mail Tribune will be admitted for just one nickel for the afternoon showing of "The Bat Whispers," mystery thriller, and "Adventures in Africa."
    The show will open at 1:15 o'clock, and guests are urged to remember their Mail Tribune coupons. A coupon and a nickel will pay admission for the performance.
    "The Bat Whispers," is one of the most gripping mystery shows of the day and promises boys and girls of Medford an afternoon which will be a fitting climax to a year of studies and discipline. A record crowd is expected for the event.
Medford Mail Tribune, June 5, 1931, page 7


    Hats, purses, ladies' handbags, boys' caps, umbrellas and many other accessories smart young men and women are leaving in the theater this season are crowding John Niedermeyer out of his office at the Holly, George P. Olsen announced this morning.
    A wash tub filled with articles found after shows is located in Niedermeyer's office, and housecleaning time has arrived. If the owners of the leftovers do not call for them within a week's time, Mr. Olsen said this morning, they will be turned over to the Red Cross.
    Fountain pens, leather helmets and many other articles are included in the list. Many are in good condition and should be benefitting someone, besides Niedermeyer will be forced to move out or acquire another wash tub if the articles aren't called for soon or turned over to the Red Cross, Mr. Olsen explained.
Medford Mail Tribune, June 23, 1931, page 3


    The very latest in talking pictures are now being shown at the Holly Theater in Medford on West Sixth, Phone 255.
    This well-known theater has taken its place in the social and educational world of this part of the state and has become an institution in the life of the people that has been beneficial to the young, middle-aged and old.
    This popular theater is appointed most excellently, the ventilation and cooling arrangements are the best that can be secured, and all sanitary precautions are taken for the health of the people. Here amidst comfortable surroundings you are entertained while music that entrances drives dull care away.
    The management personally sees that the people of this territory are given not only the very latest of productions from the studios of the East, but also from Californian and European studios, thus furnishing to the people the very latest in photo plays.
    The plays are clean and the themes are selected with great care so the ladies and children of the surrounding territory know this place as their moving picture home. A quiet air of refinement pervades the audiences, and this accounts for the large patronage from all classes of people. This modern policy of the management has brought autoists and people from all the surrounding territory, and Medford has recognized this theater as their favorite amusement center.
    If you have not formed the show habit, you should. Go down some evening even though you have put in a hard day's work. Take the whole family with you, as the price is very reasonable. You will see at this theater the world's greatest stars in silent motion, talking as in real life.
    To compliment the manager and as it has been aptly said that this is truly "The House of Quality" or "Broadway at Hand." Let's all get the Holly spirit, because it is a home institution.
Gold Hill News, July 16, 1931, page 4


    Saturday, August 29th, marks the first anniversary of the Holly Theater, and in celebration of this important date a special program has been arranged, consisting of a stage show even better that the "Holly's Follies," the stage show that opened the Holly.
    It was one of the biggest shows of the year to be staged entirely with local talent. George Olsen was the director, and he has prepared another Holly's Follies to be presented for the anniversary celebration, replete with songs, dances and comedy bits, with novelty stage setting and lighting effects.
    Local artists who will appear in the revue are Ed Andrews, Effie Herbert Yeoman, Ellow Mae Wilson, Floyd Rush, Mrs. George Andrews, Chuck Whillock, Milton Harvey, Rosa Gore, Dixie Ambler Harvey and many others including dancers of the Ruth Luy, Dixie Ambler Harvey and Eve Benson dancing schools.
     The Holly's Follies will be presented Friday and Saturday evenings only, at 9 o'clock. The screen attraction for the anniversary program will be Richard Dix in "The Public Defender."
Medford Mail Tribune, August 26, 1931, page 3


    A real treat is in store for lovers of harmony singing, particularly negro spirituals, for those who attend the Holly Theater tomorrow night to see the last performances of George Arliss in "Alexander Hamilton." The Elko Colored Singers from Alabama will appear on the Holly stage tomorrow night, once only, at about nine o'clock, in a presentation that will be entirely different from anything ever heard in Medford before.
    The singers comprise a mixed double quartette, children ranging from 10 years of age to 16 years of age, and they render harmony numbers, characteristic of their race, in a manner that will delight everyone.
    The Elko Colored Singers are nationally known and are making a tour of the United States to raise funds to purchase a farm, they having to abandon their old location owing to flood waters. They are an interesting group of entertainers and the Holly management feels that they will be a pleasing and unusual added stage attraction.
Medford Mail Tribune, October 9, 1931, page 10


    Good news for all homemakers of Southern Oregon is announced at the Mail Tribune today! A School of Home Economics will open at the Holly Theater next week under the auspices of the newspaper. October 22, 23, and 24 are the dates.
    Coming with the approach of winter, when all wise women turn their thoughts to improvement of the home, the school is expected to draw the largest patronage in history. And the Mail Tribune is making plans to entertain just such a crowd.
    The school will be conducted by Mrs. Ethel Hall of San Francisco, formerly known as Mildred Kitchen of the Call Bulletin. She is claimed by domestic science experts to be the outstanding authority of the day on all matters pertaining to the home. Feeding, clothing, decorating, budgeting, entertaining will all come into the program, and after attending the classes each woman will know something more about the role of charming hostess.
    Mrs. Hall will be accompanied to Medford by her colored maid, who will assist her on the stage.
    Everything will be free at the school. Nothing will be sold from the stage or in the lobbies, and an invitation is extended all Southern Oregon housewives to attend each afternoon's program. Classes will open at 1:30 o'clock and continue until 4:30, allowing women ample time to get home and prepare a special treat for dinner.
    A Hostess model Hotpoint range will be especially featured on the stage, and there will be hosts of other attractions to make the school appealing and worthwhile to all who attend.
    Details of the program will be announced at an early date. Interested women are urged now to start planning for the event, and to mark the dates on their calendar, Thursday, Friday, Saturday, October 22, 23, 24.
Medford Mail Tribune, October 15, 1931, page 1


    A big feature of the Armistice Day celebration here was announced today by John Niedermeyer, manager of the Holly Theater. Mr. Niedermeyer has made special arrangements for the Oregon Sound News truck to visit this city for the parade and other festivities.
    Pictures will be taken of all interesting events of the day, especially the parade, and will be presented with sound at an early date at the Holly Theater. All local motion picture fans are urged to be on the streets to get in the reels.
    Oregon Sound News is shown at the Holly Theater every Sunday. The program on tonight, and tomorrow night includes pictures of the famous whale recently killed in Portland, after keeping the newspapers filled with reports of his pranks for several weeks.
    This year's Armistice Day parade in Medford promises to be the best in history, and report that pictures of the event will be taken is expected to add still more color to the celebration.
Medford Mail Tribune, November 9, 1931, page 3


    Following the showings of "Frankenstein" at the Holly Theater last night, John Niedermeyer, manager, was called out of bed to the telephone at 2 a.m.
    A male voice at the other end of the line said, "I saw 'Frankenstein' at your theater tonight; I can't sleep, and I don't intend that you should either."
    This startling picture of the man who made a monster is now the current attraction at the Holly and will positively end its engagement with the last performances Saturday night. A clever program of short subjects, consisting of a Graham McNamee news reel, a Kartoon and other novelties is showing with the unusual feature picture.
Medford Mail Tribune, January 21, 1932, page 5


    Showing Crater Lake National Park in all the glory of its winter mantle of white, moving pictures of Crater Lake snow scenes at the Holly Theater will be presented tonight and tomorrow before closing its run of four days. The pictures, made under trying weather conditions, have been well received by local theater audiences and depict scenes which will greet motorists when the park is opened to travel this month.
    A lecture is given during the evening performance by Harry Goold, a member of the Crater Lake snow crew last spring, explaining different scenes. Yesterday afternoon they were shown before the Mail Tribune cooking school, with the lecture given by Capt. Carl Y. Tengwald, who several years ago was manager of the Crater Lake Lodge.
    The same pictures will be shown Monday before the Grants Pass chamber of commerce forum, accompanied by a speech given by Judge William Gladstone Steel, park commissioner.
Medford Mail Tribune, April 1, 1932, page 14


    John Niedermeyer, manager of the Holly Theater, announced last evening that Jim Baker of this city has accepted the position of assistant manager to him at the theater.
    Mr. Baker, brother of C. T. Baker, secretary of the chamber of commerce, is well known in Medford, where he has made his home during the greater part of the time since 1928. He attended the University of Oregon and is popular among Medford's younger set.
Medford Mail Tribune, June 19, 1932, page 7


    In the suit of Niedermeyer, Inc., against Earl H. Fehl, the Pacific Record-Herald, a weekly newspaper, Sheriff Ralph G. Jennings, the Eagle Point Irrigation District, and Roy M. Parr, Fehl, through his attorneys Saturday afternoon filed an answer and counter-claim alleging that L. Niedermeyer owes him the sum of $22,410.60 for services and labor.
    Fehl alleges in his counter-claim that Niedermeyer owes him $5,225 as his share of the lot upon which the Holly Theater stands, $10,000 for promotional efforts before the Holly Theater was started, and $7,185.60 for supervision of the construction of the theater and labor performed thereon.
    It is set forth that Fehl, in the promotion of the Holly Theater structure, made numerous trips to Portland and San Francisco, conferring with architects and moving picture interests, and that he was instrumental in the securing of the ornamental street lights on Sixth Street and that he secured a bonded lease of the theater to Walter H. Leverette for ten years for $65,000. Fehl also avers that he secured Frank and King Comedians, a tent show, to hold forth on the Holly site to demonstrate its fitness as an amusement place location.
    Fehl alleges that he took the initiative in purchasing the lot from the Knights of Pythias lodge and put up an option, afterwards interesting Niedermeyer in the theater project. He asks $5,225 as a half interest in the lot.
    For supervision of the construction of the Holly Theater, which cost $71,185.60, Fehl asks ten percent of the total cost, or $7,185.60 [sic].
    Fehl sets forth that he toiled in several capacities during a period of 18 months in arranging for and building the Holly Theater, and secured tenants after it was erected.
    The answer says that the dealings, now in controversy, were negotiated with L. Niedermeyer as an individual and that afterwards Niedermeyer, Inc., was formed.
    In opposition to the $22,410.60 claim of Fehl, Niedermeyer, Inc., in its complaint admits that Fehl worked for approximately 236 days and claims that $10 per day is a fair wage, which they are willing to deduct from the mortgage against Fehl and his printing house and equipment.
    The amount involved in the mortgage is approximately $4,400.
    Sheriff Jennings and the Eagle Point Irrigation District are named defendants in a minor legal capacity, and Roy M. Parr is named as the holder of a $15,000 libel suit judgment. Niedermeyer Inc., holds that their mortgage holds precedence over the libel suit judgment execution.
    Fehl is represented by attorneys H. K. Hanna, T. J. Enright and Kelly and Kelly. Niedermeyer Inc., is represented by aAttorney George M. Roberts and William McAllister.
   The plaintiff, by a ruling of Circuit Judge E. C. LaTourette of Oregon City last Monday, is allowed five days in which to file a reply to the answer, after which the case will come to a hearing in circuit court.
Medford Mail Tribune, July 3, 1932, page 1


    Niedermeyer, Inc., today filed a reply to the answer of Earl H. Fehl and the Pacific Record-Herald in their suit for the collection of a promissory note and chattel mortgage for $6,443.98, less payments and deductions. Fehl in his answer and counterclaim, filed a week ago, alleged approximately $22,000 was due him from Niedermeyer, Inc., for labor, services and promotional efforts.
    The reply sets forth that Fehl has no interest of any kind in the Niedermeyer, Inc., or the Holly Theater; that in its construction he acted only "in the capacity of foreman and was paid an amount in excess of the reasonable value therefor" and that no agreement, verbal or oral, was entered into between L. Niedermeyer and Fehl and that Fehl "should be estopped in good conscience and equity," from declaring otherwise.
    It is also asserted that Fehl declared that he would not accept any fee or commission, but that L. Niedermeyer insisted that he be paid, and the same deducted from the promissory note and chattel mortgage.
    The reply holds that Frank C. Clark, architect, was in charge of the Holly construction and supervised the same and that L. Niedermeyer furnished money for payment of contracts and bills. It is admitted that Niedermeyer provided $22,988 which Fehl disbursed for labor and small items. The reply further alleges that Fehl held no realty dealer license, as required by state law, and that during the construction of the Holly he was engaged in other "building enterprises, and the editing of a weekly paper."
    It is set forth that from 1919 to 1927, Fehl "constantly solicited, implored and requested" Niedermeyer to build a theater at Sixth and Holly streets and in 1927 Niedermeyer permitted Fehl to start excavating and that when a lease was signed with Walter Leverette, the excavation was finished. Niedermeyer, in all these negotiations, assumed the financial and other responsibilities.
    The reply admits Fehl paid $100 earnest money on the lot to the Talisman Lodge of Knights of Pythias of which W. R. Gaylord was chancellor, and that Niedermeyer afterwards paid $9,650 for the land in two installments and that the $100 paid by Fehl was deducted from the promissory note.
    The reply avers that Niedermeyer insisted on Fehl accepting payment for services, when Fehl claimed that "the enhancement of property values on Sixth Street" would be his recompense. The sum of $2300 was applied to the note on these grounds, with the consent of Fehl.
    It is set forth further that claims of Fehl that he was instrumental in securing the Sixth Street lighting system, or a tent show to hold forth on the site, are not supported by information at hand.
    It is also recited that Fehl interested Niedermeyer in the construction of the Ivy Street Market, and dismissal is asked on the grounds of "insufficiency of cause."
    Fehl in his answer and counterclaim alleged he had due $7,150 as a fee for construction of the Holly Theater, $10,000 for various promotional efforts, and $5000 as a half-interest in the lot upon which the theater stands.
    Niedermeyer, Inc., is represented by attorneys George M. Roberts and William McAllister; Fehl by attorneys H. K. Hanna, T. J. Enright and Kelly and Kelly.   
Medford Mail Tribune, July 8, 1932, page 1


    Earl H. Fehl was on the witness stand this afternoon, and for a short period before the noon recess he gave a history of his business relations with L. Niedermeyer, from their inception.
    Fehl testified that Niedermeyer financed the founding of the Pacific Record-Herald, and that the primary object of its birth was to secure publicity against the proposed plan to include land near Jacksonville in an irrigation district project.
    Fehl at the start of the afternoon testified that his negotiations for the purchase of the Holly Theater lot were "upon a partnership basis."
    With the conclusion of Fehl's testimony as a defendant, both sides will open the presentation of rebuttal testimony.
    Hearing of testimony in the civil action of Niedermeyer, Inc., against Earl H. Fehl and the Pacific Record-Herald, for collection of a promissory note and chattel mortgage, approximating $5000, began this morning in circuit court before Judge Earl C. LaTourette of Oregon City, assigned to the case by the state supreme court when the defense filed an affidavit of prejudice against Circuit Court Judge H. D. Norton.
    Louis Niedermeyer, head of Niedermeyer, Inc., was the first witness and detailed negotiations in which Fehl played a part, that led to the construction of the Holly Theater on Sixth Street, starting in November, 1929.
    Niedermeyer testified to transactions and verbal agreements between himself and Fehl over a period of years, and testified that after the foundation and excavating was well underway he asked Fehl what his charge would be for services and Fehl replied that the enhancement of Sixth Street property values would be his reward.
    Niedermeyer testified that he refused to operate upon this basis and informed Fehl, "You will have to quit, unless you make a charge." It was then agreed that Fehl should be paid at the rate of $10 per day, the total to be deducted from the note obligation. Niedermeyer testified that Fehl worked 223 days and that $2230 was credited on the note.
    Niedermeyer testified that Fehl acted in the capacity of a general foreman and that Niedermeyer himself attended to all other transactions, such as making of contracts, and that Frank C. Clark of this city was the supervising architect.
    William H. Miller and Col. R. I. Stuart, contractors, F. C. Clark, architect, Ed White, realtor and other local residents were scheduled to be called as plaintiff's witnesses.
    The decision in the case, according to lawyers, will have a bearing on the status of the judgment executed by Roy Parr, game warden, in a $15,000 libel suit verdict. The Niedermeyer, Inc., claim on Fehl and his newspaper now holds legal priority.
    It is the general contention of Niedermeyer, Inc., that Fehl has no claim. Fehl, through his counsel, contends in a counterclaim that he has due a sum greater than the amount of the chattel mortgage.
    Niedermeyer, Inc., is represented by attorneys George M. Roberts and William McAllister and Fehl by attorneys T. J. Enright and Kelly and Kelly.
    It is expected that the hearing of testimony will be completed by tomorrow noon.
Medford Mail Tribune, July 25, 1932, page 1


    Earl H. Fehl, chief witness for the defense in the civil suit of Niedermeyer, Inc., against him to collect a $5000 chattel mortgage and promissory note, was excused this morning after nearly a day in the witness chair. Fehl was questioned briefly by the court before dismissal as a witness.
    Fehl in the testimony related the alleged business relations existing between him and L. Niedermeyer over a period of 13 years, starting with the inception of the Pacific Record-Herald in 1919.
    Fehl contends his efforts on behalf of the Holly Street theater in 1929 were on a "partnership basis," as far as the purchase of the lot was concerned, and that he is entitled to commissions on other transactions.
    Niedermeyer, Inc., contends that Fehl acted only in the capacity of a foreman, signed no contracts and furnished no money.
    Dr. J. F. Reddy was called as a witness and in response to a hypothetical question pronounced by the defense said that for promotional work for a $75,000 theater, a minimum of $10,000 and a maximum of $15,000 was "fair." Dr. Reddy testified that he had been in promotional work for 40 years, more or less, and had once owned a theater. The witness said that the amount of the commission would be based on services performed. Fehl testified that he made trips and worked on the Holly Theater promotion for a period of two years.
    Dr. W. H. Everhard, attorney F. J. Newman and a number of carpenters and artisans employed on the Holly Theater were scheduled to be called as witnesses by the defense today.
Medford Mail Tribune, July 26, 1932, page 1


    "The Airmail Mystery," a breathtaking thriller of zooming airplanes, battles in the air and aviation romance, is but one feature of the nickel matinee Thursday at the Holly Theater. Kiddies who clip the Holly matinee ad in Tuesday's or Wednesday's Mail Tribune and present it with five cents at the Holly box office tomorrow afternoon will be admitted to the big show. Candy bars from the Gold Seal Creamery will be presented to the Mail Tribune's and Holly's little guests.
    The Thursday matinee will mark the opening of the thrilling "Airmail Mystery," a series of 12 thrilling episodes that will delight juvenile Lindberghs and Earharts.
    The Thursday afternoon matinee will especially appeal to red-blooded young Americans. The clipping of the matinee and a nickel will admit any child under 12 years of age.
Medford Mail Tribune, August 10, 1932, page 7


    A packing contest, to select the world's champion pear packer, is to be conducted at the Holly Theater in the near future, through the cooperation of the Traffic Association, it was announced this afternoon by Jim Baker of the theater staff.
    A team of two packers will represent each fruit house, according to the plans outlined, and a cup will be awarded the house entering the prize-winning team. Awards will also be made to winners of first, second and third places.
    Not only speed but quality of pack is to be taken into consideration by the judges, who will be named by Raymond Reter, president of the Traffic Association.
    At the association meeting this afternoon near-blows were reported when the packing house managers each contended his representatives could outpack the others.
Medford Mail Tribune, August 18, 1932, page 8


    All the kiddies who attended the matinee at the Holly two weeks ago will remember how they were thrilled by the program presented there for them. They will be greatly interested in the announcement that Wednesday and Thursday there will be another big time at the Holly. Lots of features are in store for all kiddies who attend the matinee. First of all is the feature, "War Correspondent," featuring that popular team, Jack Holt and Ralph Graves. These two never fail to turn out lots of entertainment when teamed together, and "War Correspondent" is no exception.
    In addition to the feature, there will be the third episode of "The Airmail Mystery," something of great interest for the kiddies. Ripley's Believe It or Not and other features complete the screen program. Last but not least, as they leave the theater, the kiddies will be given free of charge one of those delicious Gold Seal Creamery Eskimo Pies.
Medford Mail Tribune, August 23, 1932, page 8