With a preview of an entertaining picture program, to which a large number of representative citizens were invited, the new State Theater, in the Leverette block on South Central Avenue, was formally opened last night by G. L. [sic] Roy, manager and lessee.
    Preceding the pictures, Mr. Leverette introduced Mr. Roy, who spoke briefly, saying he had tried to come to Medford four years ago and failing at that time, had gone to Denver, Colo. "I didn't forget Medford, however, and here I am," he added.
    After expressing appreciation to Mr. Leverette and contractor Merritt, Mr. Roy welcomed those present and announced the picture which would be shown, stating that it had been endorsed by the P.T.A., the clergy and by Rotary International. He also gave his audience an idea as to what they might expect in the way of pictures to be shown at the State.
    The feature picture, he explained, had been written by a friend of his, W. W. Woodbridge of Tacoma, Wash., a member of the Tacoma Rotary Club, and dedicated to the Rotary Clubs of the world.
    Emphasizing the value of corrected thought, and its resultant effects in all the walks of life, "That Something" pointed a convincing moral, while being sufficiently entertaining. Short subjects included a comedy, an animated cartoon, and a Tiffany color classic. Musical accompaniment was furnished by the Movietone, which synchronized the picture remarkably well.
    As the audience departed, Mr. and Mrs. Roy took advantage of the opportunity to meet many of Medford's residents. Mr. Roy expects to be in the projection room, he said. Mrs. Roy will act as cashier, while their son, Alfred Roy, will relieve at either position when necessary.
    A large neon sign was installed in front of the theater yesterday, which adds to the appearance of South Central.
Medford News, September 8, 1928, page 2