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 The Studio Theater Successor to the State Theater.
Open September 23,
1932-circa March 29, 1935.
 September 23, 1932 Medford Mail Tribune New Sound Will Be Installed at
State
The
State Theater is closed for the installation of the latest R.C.A. sound
equipment. Workmen started removing the old equipment this morning. The
plans call for new projection machines, a new screen and title curtain
and the construction of a small stage.
The management hopes to have the theater in operation by the last of the week. Medford Mail Tribune, September 21, 1932, page 5  September 25, 1932 Medford Mail Tribune
Studio Theater Has New Sound Device
The State Theater reopens today as
the Studio Theater with the latest R.C.A. Photophone sound equipment.
Walter H. Leverette, the new owner, announced yesterday that tests of
the sound reproduction of the Studio have proved it better than in any
theater anywhere. The new equipment has improvements that have been
added only during the last few months.
New projection machines and a new screen have also been installed. The theater will have a small stage, and several rows of seats in the back have been raised to give a clear vision from every part of the house. A new curtain in front of the screen and a marquee over the sidewalk will be installed during the next few days. The marquee is being manufactured in Medford by the Standard Neon Company. It will have the name of the theater and modernistic designs in five different colors. Mr. Leverette, who owns theaters in Grants Pass, Ore. and Yreka, Calif., will be in active charge of the Studio. Today, Monday and Tuesday the Studio will show "The Lost Squadron," starring Richard Dix. Medford Mail Tribune, September 25, 1932, page 5 FEATURE PICTURE AT STUDIO
The Studio Theatre has a very popular picture for all next week, "The
Fighting President--Roosevelt--the man of the minute and the picture of
the minute."
Mr. Lewis, manager of the Studio, says this is the timeliest picture of the time and will please everyone. This popular priced theatre is running the type of pictures the public appreciate. The Tattler, Medford, June 16, 1933, page 4 Why We Think the Fox Theater Chain and Holly Theater Are a Menace to Medford and Vicinity and to Us--the Independent Theater Owners… We think the past operation of the Fox Theater Chain in Medford is enough to put the stamp of disapproval forever upon them, for their whole purpose and aim seems, to us, to be along one line of thought, and that is to control all the theaters here. They purchased, last year, all the major film product, forcing the closing of the Holly. George Roy, who was operating the State Theater, was forced to quit, and the Roxy was forced to show pictures at ten cents and was barely able to remain open. They were unable to pay any decent salaries and were in a most precarious condition. This was all done by Fox with staggering losses to themselves; so we believe that if ever there was such a thing as unfair competition, this is it. We believe that every admission paid into the Holly Theater is a direct thrust at our very vitals, and appeal to you--the citizens of our own city--to spend your money with the independent, home-owned theaters. Both Mr. Newman and Mr. Rosenberg called upon George Hunt, agreeing to maintain the same policy and prices as Hunt's Craterian when they opened the Holly Theater. This agreement they have already broken by double billing and, really, you can expect anything. You have heard of "bread wars'' when bread was sold as low as one cent per loaf and, frankly, it is possible that theater admissions might go that low in Medford. They may show pictures that you wish to see, but in this case, we ask you to wait for their showing in our second-run theaters, which will show them shortly afterward. Yours for a Greater and Better Medford
Medford Mail Tribune, December 18, 1933, page 5We, the owners, are WALTER LEVERETTE. GENE CHILDERS. GEO. A. HUNT THEATERS, Inc. The independent theaters are STUDIO. RIALTO. ROXY. CRATERIAN. Sometime early in 1935 the Roxy and Studio came under the same management:  March 21, 1935 Medford Mail Tribune  March 24, 1935 Medford Mail Tribune This was apparently
the Studio's last ad:
 March 29, 1935 Medford Mail Tribune The Montgomery Ward Company was today granted a building permit to remodel their building at the corner of Central and Eighth streets, at a cost of $20,000. Work will start immediately in the space formerly occupied by the Studio Theater. . . . "Ward Remodeling to Start at Once," Medford Mail Tribune, August 25, 1936, page 1 Last revised November 25, 2024 |
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