Valley Rogue River Valley's 1927 Fruit Crop Was $4,199,820.80.Medford, Ore., Jan. 20.--The value of the 1927 fruit crop--pears and apples--shipped from the Rogue River Valley totaled $4,199,820.80, according to figures compiled by C. T. Baker, secretary of the Rogue River Valley Traffic Association.
The total amount received from the pear crop f.o.b. Medford was $3,416,000 and for apples $873,820.80. Of this sum $3,299,000 was returned to the Medford district and $117,000 to the Grants Pass area.
The sums received for pear varieties, which have been checked with the figures of packers and growers, is as follows: Six hundred and twenty-four cars of Bartletts brought $365,000. Six hundred and eighty-six cars of packed Bartletts brought $713,440. Returns from 462 cars of Boscs were $720,720. Five hundred and eighty-five cars of d'Anjous brought $912,600. Shipments of Winter Nelis amounting to 284 cars returned $114,400. Eighty-eight cars of the Howells brought $114,400. One hundred and thirty-seven thousand, two hundred and eighty dollars was received from 80 cars of Comice. Two cars of mixed pears brought a return of $3,120.
The Chicago Packer, January 21, 1928, page 31
MEDFORD, ORE. NOTES.Nine miles of pipe have been laid in the Bear Creek Orchards here for tree spraying purposes. This is the first orchard property in the Rogue River Valley to put in a pipe system for spraying, and the installation is being watched by all large fruit growers.
A novel way of installing the pipe was inaugurated in that instead of digging a trench, a subsoil was used. First, a trench was turned as deep as the machine would go, maintaining a depth of 14 inches. The next time through the pipe was fastened to the subsoiler and dragged along at the bottom of the furrow, laying the pipe as fast as a man could wall.
At one time a length of 900 feet of inch and a half pipe was dragged into place at one time, said Dave Rosenberg, one of the owners of the Bear Creek Orchard. A tractor was used in the operation.
Considerable activity is under way in the packing house district. Two new additions are in process of construction, renovations are under way and other building contemplated that will bring the total expenditure up around $50,000. Among the new additions is a two-story structure for the Medford storage and precooling plant. It is to be 40 by 70 feet in size and will provide additional packing floor space and more room for cold storage. The firm is planning on the installation of new equipment, and after the building operations are over will have spent around $18,000. The new section is being built between the storage plant and the packing department. The present cooling tower will be removed and placed on top of the new building.
R. H. Parsons, of the Pinnacle Packing Company, has a crew of men at work on an extension to his packing plant which will provide more floor space. The addition is 70 by 75 feet in size and one story high. Remodeling, reflooring and other changes in the present building at the Pinnacle, together with new equipment, will necessitate an expenditure of $15,000.
Other packing houses are planning extensions and improvements, but are not yet ready to announce details. All the packers are looking forward to a good fruit season, and are making preparations accordingly.
The Chicago Packer, March 17, 1928, page 10
MEDFORD, ORE. NEWS NOTESMedford, Ore., March 23.--The first car of fresh-packed strawberries ever moved from the Rogue River Valley was shipped from here this week, being consigned to New York. These strawberries were packed and shipped by the Bagley Canning Company, and the experiment is being watched with a great deal of interest and if successful will develop into increased plantings of strawberries. This carload shipment consisted of 135 barrels. The strawberries were packed fresh then frozen and kept in storage and will be used principally by hotels and pie makers.
----E. S. Coe, local manager of the American Fruit Growers, has called for bids for the erection of a large packing plant for the use of his organization. It will be erected on the fruit row and with trackage on the Southern Pacific property. This will be one of the most up to date and modern plants in Medford and will be equipped to handle a large tonnage of fruit.
The Chicago Packer, March 24, 1928, page 10
Pears Came Out of Storage in Excellent Condition.
New York, April 20.--The reward for the proper handling of fruit when put into storage and carefully taken care of through the storing season was demonstrated Monday of this week when E. W. J. Hearty, Inc., sold a car of Eskimo d'Anjou pears on the dock for $7 for the first choice, which is the record-breaking price of the season. The records show that the pears were packed and placed in the pre-cooling room of the Medford Pre-Cooling & Ice Company, at Medford Ore., the day they were picked in the early part of last September. They were immediately shipped to New York, arriving here September 22, 1927, and went into cold storage on that day. The Hearty firm had 36 cars of pears stored in New York City and has been selling them since December. All of the cars came out in good condition, but there was some apprehension on the part of the firm as to which cars to hold until the last. The car in question was inspected on the docks by the government men, who reported as follows: "Pears firm to ripe, mostly firm ripe, ground color, showing green to turning yellow, stock shows no decay."
The Chicago Packer, April 21, 1928, page 14
ROSENBERG STORE OPENING
MAGNET FOR LARGE CROWD
"Medford's biggest store for little things," the slogan adopted by David and Harry Rosenberg for their 5¢ to $1 store, which opened yesterday morning at 10 o'clock, was echoed and re-echoed through the local shopping area yesterday and approved by the shoppers and curiosity seekers who visited the new store for the first time.
Everything from Rogue River Valley apples and pears to ladies' ready-to-wear was on display in their separate departments, and the numbers of courteous clerks were kept busy through the day waiting on customers.
Wearing apparel for men, women and children, novelties and household necessities of every sort, even including phonograph records, garden supplies and office supplies and such a list of small articles are there go be seen in the new store that the casual shopper would be more able to recount what he did not see than to give an adequate list of what he did.
Although both David and Harry Rosenberg assisted with the opening of the new place of business yesterday, they will not be actively associated with the management of the store. The store is to be managed by Richard Wilson, experienced hand in this line of business, having been connected for 10 years with the Metropolitan and Woolworth chains in the East.
"We wish to hank the merchants of Medford as well as the many residents of Southern Oregon, who have cooperated in making our opening such a great and encouraging success," said David Rosenberg late yesterday.
Medford Mail Tribune, May 6, 1928, page 8
Precooled Pears Brought High Price in New York.Hood River, Ore., May 11.--P. F. Clark, Pacific coast manager for E. W. J. Hearty, last week received a telegram from New York City announcing that a carload of "Eskimo" d'Anjou pears, shipped by his company from Medford, had topped the season's market, averaging $6.79 per box. The pears of the extra fancy grade in the car sold from $6.65 to $7, while the fancy grade sold from $6.35 to $6.70 per box, averaging $6.29 [sic].
"The fine prices received for these Medford d'Anjous," said Mr. Clark, "clearly point to the value of precooling. This record car was delivered to our packing house about September 8, 1927, packed and placed immediately in pre-cooler rooms. It was shipped by P.F.E. on September 11, arriving in New York City on September 22. It was inspected twice a week until January 1 and weekly thereafter."
The Hearty company is enlarging its precooling facilities at its Medford plant.
The Chicago Packer, May 12, 1928, page 18
MEDFORD, ORE. NEWS NOTESRalph S. Besse, of the department of farm management, and W. S. Brown, of the department of horticulture, of the Oregon Agricultural College, are in Medford and with County Agent L. P. Wilcox have completed a study of the production cost of pears in the Rogue River Valley, during which they will gather economic information from the growers on the pear crop of 1927. An unbiased analysis of the elements of the cost of production; the reasons for high and low costs; and practices which produce low costs, as well as those which make costs high, is what the investigators are seeking.
----A deal was closed this week whereby the Guy W. Conner property at the corner of South Fir and 11th streets came into the possession of the C&E Fruit Company, of this city, of which W. F. Biddle is president, and James E. Edmiston secretary and manager. The property consists of a concrete warehouse, 100 by 100 feet, five lots extending from the railroad tracks to Fir Street and the packing house equipment. Work has started on the enlargement of the plant, with a floor space of 170 feet by 100 feet. The warehouse on the railroad tracks, near Main Street, known as the Earl Packing Plant and controlled by the C&E Company, has been leased to Steinhardt & Kelly, who will operate their own packing plant this year.
The Chicago Packer, May 12, 1928, page 18
Start from Medford, Ore. District About Aug. 1.
Medford, Ore., July 13.--It is expected that the first cars of Bartlett pears will commence rolling from here about August 1. The season this year is somewhat advanced over last year, owing to ideal growing conditions, and every orchard reports an exceptionally fine crop of pears. Packing houses here are all getting ready for the heavy movement of pears which will commence then and continue for several months. Extensive improvements have been made in nearly all packing houses, and packing facilities have been greatly improved so the crop will move from here much more smoothly than it has ever been handled before, according to growers and shippers.
The Chicago Packer, September 18, 1928, page 15