W. B. Armstrong, superintendent of construction for the People's Amusement Company, owners of many show houses in the Northwest, arrived in Medford yesterday for the purpose of remodeling the Webb building, formerly occupied by the Medford Furniture & Hardware Company on Main Street. About $5000 will be spent in making the location a very high-class, modern theatre with every new novelty and convenience. Mr. Armstrong estimates about three weeks to make the changes.
    Al Sather, the popular singer and entertainer, will take charge of the new play house when open and endeavor to please the theatregoers of Medford.
Medford Mail Tribune, August 17, 1911, page 6

    We don't claim that we have the best theater in the West, but we do claim that we have one among the best. We get the best pictures to be obtained, irrespective of cost. We try to get pictures that will please everybody, men, women and children of all classes, and we usually succeed. Correct effects are never accidental. It is no accident that makes our pictures so steady, clear and free from eyestrain. It's simply because we have the best operator to be obtained, and the latest and most modern machinery made, our new curtain is now completed, and in use. It was made by ourselves after weeks of experimenting, and which we think shows a better picture than the most expensive patent curtain made. Then again we have one of the best pianists on the coast, who knows how to play the pictures, our drummer is second to none, we have a theater that could not be more sanitary, and better ventilated, kept cool at all times.
    Now this may sound like an essay on the supremacy of our theater over all other theaters on earth, but it isn't that really. We talk a whole lot, but we try always to back our talk up with actual deeds. We set a splendid standard a year ago and have maintained it. Do you recall who it was gave you the first good pictures you ever had in this city? Who was it who put on the first musical accompaniment to the picture that enhanced its value over fifty percent? That never spared pains and expense to give you the best? What's the answer? This is the "excuse" our patrons have for liking our show, and it isn't such a worse "excuse." Is it?
Medford Sun, August 31, 1912, page 3

    The finest studio in southern Oregon has been opened by Gerking and Harmon at 228 East Main Street, first stairway east of Star Theater.
"Local and Personal," Medford Sun, August 9, 1913, page 4

    The deal has been completed whereby Mr. and Mrs. O. T. Bergner have purchased the lease on the Page and Star theaters from Mr. and Mrs. George Hunt, and Mr. and Mrs. Bergner are now in charge. They will continue to run the Vining at Ashland. Mrs. Bergner has charge of all three houses for the present. Mr. Bergner will return from San Francisco about November 15 and take charge of the Medford theaters. The Bergners have had several years experience in theaters and moving picture shows, have had charge of the Vining Theater for over two years, and will give the public the best moving pictures to be had.
    They already have a splendid list of road shows booked for this winter.
    Mrs. Hunt has been with the Page Theater ever since it was opened, and Mr. and Mrs. Hunt have had charge of the Page about two years and the Star one year. They are both well posted in their line of business and have been giving the patrons of these two houses first-class road attractions and up-to-the-minute moving pictures. They leave the first of the week in their car for Seattle where they will locate, but before settling down they will take a several weeks' rest and visit Mr. Hunt's parents in Nebraska. They will also visit Chicago and other cities.
Medford Mail Tribune, November 3, 1917, page 6