Medford, with the population of approximately 15,000, is located near the center of the Rogue River Valley, on the main line of the Southern Pacific. It is the largest city, and the most important financial, trade and shipping center, of the district.
    A place on the map is no insignificant thing. Location makes and unmakes cities. The location of Medford is peculiarly fortunate and probably the greatest factor in the development of the city. This country, contrary to the ideas of many people of the East, has neither the benumbing cold of winter nor the intense heat of summer. As some writer has truthfully said, Medford and vicinity is a land of eternal spring.
    Medford is also the gateway to Crater Lake. The chief developed industry tributary to Medford is fruit raising, and some of the most highly developed apple and pear orchards of the valley are nearby. A variety of smaller fruits, berries and market garden products are also grown, and large yields of alfalfa. Other industries are dairying, stock raising, farming, mining, timber, etc.
    Few if any cities the size of Medford have a greater length of first-class paved streets, there being a total of twenty-five miles; also twenty-eight miles of cement sidewalks, and a twenty-three-mile gravity water system. The water is brought from a natural lake reservoir in the Cascade Mountains. The city has gas and electric light and power, a public park, a $20,000 public library, a new $140,000 hospital, a four-story federal building, and a $50,000 passenger depot.
    Medford has a modern-equipped high school and four public school buildings, with first-class schools, business college, Catholic school and music conservatory.
    Medford is justly proud of her beautiful streets, elegant homes and modern business houses. There are two newspapers published here, one daily and one weekly, which have the most accurate and reliable information obtainable. They have contributed largely to the dissemination of knowledge to one of the most progressive cities in the state.
    The automobile industry is one of the many notable industries; nearly every line and make of automobiles and trucks are represented here, and most of the garages are of the latest type, large and roomy, and strictly modern. This also applies to the accessory dealers. Nearly every standard tire is represented.
    It is predicted by conservative business men that Medford will more than double in population with the next few years, and the writer truly believes there can be no safer investment at the prices now asked for all kinds of property. Everything points to the rapid and substantial growth along all material lines.
    Not alone the city but the country surrounding affords opportunities for money making, and as a desirable place to reside [they] cannot be bettered in southern Oregon, promising a safe, speedy and profitable investment for all judicious expenditures of brain, brawn and capital.
    Medford is especially noted for its hotels, which are several in number and can justly say that they are of the best and will make it very convenient and pleasant to the public.
    The stranger is always welcome in Medford, whether coming here to locate permanently or to take advantage of the great commercial opportunities that await you.
    The compiler of this little article has endeavored to be as conscientiously conservative as possible in his statements, and he can truly attest to the fact that as a place to reside, taking climatic conditions and so many other exceptional advantages that Medford has to offer, as a permanent abiding place there is none will excel and few will compare with the Metropolis of Southern Oregon.